Global Content & Communication Mgr

Global Content & Communication Mgr Beiersdorf Inc United States, Connecticut, Stamford 301 Tresser Boulevard (Show on map) May 11, 2026 There's before, and then there's Aquaphor. The newly formed Global Aquaphor Accelerator team is on a bold mission to fully unleash Aquaphor, our second-largest derma brand, elevating it into one powerful global brand. This is a unique opportunity to help fuel continued growth in the US while transforming a trusted American icon into a globally recognized success story and expanding into exciting new categories. With strong ambition, entrepreneurial energy, and a clear drive to win, we are building a team of forward-thinkers who are ready to shape the future of derma skincare on a global scale and make a visible, lasting impact.

Preferred Location:

Stamford, CT USA (hybrid, three days in office) Reports to: Global Marketing Director Aquaphor Accelerator Objective Bring Aquaphor's global story to life, everywhere it matters and make consumers fall in love with Aquaphor by shaping the brand narrative. You will shape and elevate Aquaphor's global narrative, driving precision marketing and world-class omnichannel communication across markets. As the creative powerhouse within the Accelerator Team, you combine storytelling excellence with performance intelligence, ensuring every touchpoint reflects the brand heritage while enabling bold, scalable international growth. Your Tasks 1. Global Campaign Development & Execution Create global 360 communication campaigns in close collaboration with Brand Managers and under the lead of the Global Marketing Director Develop big ideas, media audiences, messaging frameworks and creative briefs Steer international campaign productions and asset development Ensure precision marketing principles across full consumer funnel Deliver best-in-class campaign toolkits OTIF Review and approve local campaign deviation requests 2. Always-On Content Leadership Define global always-on content strategy across channels Develop and implement the always on content for all our digital touchpoints for launch, relaunch and life cycle management projects. This in close collaboration with the brand and global digital teams:

Website:

Update and/or create the content with Product Detail Pages (PDP), Landing Pages (LP) as well as Article Detail Pages (ADP) for existing products and new innovations. Ensure to integrate UGC and video content.

Social:

Develop and implement comprehensive always-on-content

CRM:

Provide content for CRM communication upon need base

Ecom Sales Visuals:

Steer the creation of sales visuals Identify white spots and opportunities across touchpoints Define KPIs and track content performance 3. Brand Identity & Governance Develop, protect and evolve Aquaphor's visual and verbal identity Ensure global consistency across countries and touchpoints while allowing local flexibility Coordinate and maintain the DAM (Digital Asset Management) and PIM (Product Information Management) platforms to ensure a seamless availability and consistency across internal tools and external digital touchpoints. Ensure buy-out contracts for talents are set-up on time and in full using the CLM (Contract Lifecycle Managements) system Implement quality control processes with agencies 4. Performance & Insights Integration Conduct post-campaign analysis and derive actionable learnings Analyze and build know how on competition activation, & contents as well as latest communication trends to derive strategic and tactical guidance for optimized communication execution Translate performance data into improvement initiatives 5. Stakeholder & Agency Management Brief and manage creative lead agency in operational day-to-day business with lead agency Partner with Digital, Media and CMI teams Monitor and steer campaign Marketing budget Your Profile Bachelor's degree required - Master's degree is a plus 5-7 years in (Digital) Marketing / Communication Development - preferably in an international Marketing context Experience in the Dermocosmetics field is a plus Profound expertise of digital content production & media Strong verbal and visual story-telling skills Extensive expertise in content production and omnichannel communication Understanding of digital performance metrics High level of (digital) project management skills and able to successfully handle complexity Ability to build trusted relationships whilst utilizing strong influencing skills to successfully manage countries, agencies, as well as other internal and external stakeholders Strong project management and coordination skills Entrepreneurial, detail-oriented and collaborative mindset Very strong eye for details and excellence in execution Comfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathy Fluent in English We embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture. If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com. Please submit your application by May 25th