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C
Confidential
Social Media Manager
Career Insights for Public Relations Manager (General)
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Based on Florida data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$100,945 / year median in Florida
+6% projected growth
Job Description
Job Overview We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple social media platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your passion for digital marketing and expertise in social media management will drive brand awareness, foster community relationships, and support overall marketing objectives. This paid position offers an exciting opportunity to shape our brand voice and connect authentically with diverse audiences worldwide. Duties Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement and brand visibility across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create, curate, and schedule engaging content including text posts, images, videos, and graphics using media editing tools. Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to comments and messages to foster positive community relationships. Manage social media advertising campaigns on platforms like Facebook Advertising and optimize ad performance through detailed analytics. Analyze social media metrics using tools such as Google Analytics, and web analytics to assess campaign effectiveness and inform future strategies. Coordinate with public relations teams to ensure consistent branding and messaging across all channels; support crisis communication when necessary. Stay updated on the latest digital marketing trends, SEO practices, keyword research techniques, and media performance analytics to continuously refine content marketing efforts. Skills Proven experience in social media management with a strong understanding of various platforms' algorithms and best practices. Expertise in content creation including graphic design, photography, video editing, proofreading, and media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software. Strong knowledge of SEO principles, social listening techniques, digital marketing performance monitoring, and marketing online analytics. Ability to develop compelling content writing tailored for diverse audiences while maintaining brand voice consistency. Skilled in social media analytics tools like Google Analytics, Hootsuite, Buffer (application), and web analytics for data-driven decision-making. Excellent relationship management skills with the ability to collaborate across teams including public relations and marketing departments. Experience managing paid advertising campaigns on Facebook Advertising or similar platforms; adept at optimizing ad spend for maximum ROI. Strong organizational skills with the ability to handle multiple projects simultaneously while meeting deadlines. Join us as a Social Media Manager if you're energized by creating impactful digital narratives that resonate globally! Bring your creativity, analytical mindset, and passion for digital marketing performance monitoring to help us build vibrant online communities that inspire action!