Head of Customer Growth & Retention

Head of Customer Growth & Retention Spring Footwear Corp - 3.9 Pompano Beach, FL Job Details Full-time 1 day ago Benefits Health insurance Dental insurance Paid time off Employee assistance program Vision insurance Employee discount Life insurance Qualifications Customer retention Email marketing campaigns E-commerce Customer segmentation Data interpretation Marketing analytics Cross-functional collaboration Cross-functional team management Data-driven decision making Customer acquisition Full Job Description Build the Engine That Drives Customer Growth Spring Footwear is scaling its direct-to-consumer ecommerce business, including our flagship site springstepshoes.com, and we are seeking a senior leader to own and accelerate customer growth across the full lifecycle: Acquisition Conversion Retention Loyalty This is a strategic leadership role responsible for building and optimizing a unified customer growth engine that drives sustainable, profitable revenue growth. You will partner closely with Ecommerce leadership to shape customer strategy, improve marketing efficiency, and maximize long-term customer value. The Opportunity Lead the next phase of growth for an established DTC ecommerce business Build and scale a modern, data-driven customer growth organization Own both customer acquisition and lifecycle retention strategy Directly influence revenue growth, profitability, and customer lifetime value Key Responsibilities Customer Growth Strategy (Acquisition + Retention) Own the end-to-end customer lifecycle: acquisition, conversion, retention, loyalty Balance Customer Acquisition Cost (CAC) with Customer Lifetime Value (LTV) Develop integrated strategies that drive both new customer growth and repeat purchase behavior Align growth initiatives with merchandising, inventory, and promotional planning Customer Acquisition (in partnership with Ecommerce) Partner with Ecommerce leadership to define and optimize acquisition strategy Guide performance marketing across key channels: Google (Search, Shopping) Meta (Facebook / Instagram) Affiliate and influencer programs Identify and scale new customer acquisition channels Ensure focus on high-quality, high-LTV customer acquisition Retention & Lifecycle Marketing (CRM / Email / SMS) Own and scale lifecycle marketing programs across all stages of the customer journey Develop and optimize: Welcome and onboarding flows Post-purchase engagement journeys Win-back and reactivation campaigns Loyalty and VIP programs Lead segmentation and personalization strategies to maximize customer value Social Media & Community Development Define and own social media and community growth strategy Partner with creative teams to establish brand voice and content direction Build engaged communities that drive repeat purchase behavior and brand advocacy Manage internal execution and external agency relationships Customer Insights & Analytics Lead customer segmentation, cohort analysis, and lifecycle performance reporting Translate data insights into actionable growth strategies Identify opportunities to improve conversion, retention, and engagement Conversion & Experience Optimization Partner with Ecommerce team to improve: Website conversion rate (CVR) Funnel performance Customer experience across digital touchpoints Lead A/B testing initiatives across messaging, offers, and journey design Team Leadership Build and lead the Customer Growth function Manage internal team members and external partners/agencies Establish a culture of accountability, speed, and continuous optimization What Success Looks Like Sustained growth in new customer acquisition with efficient CAC Significant increase in customer lifetime value and repeat purchase rate Email and SMS channels become meaningful contributors to ecommerce revenue Strong, engaged brand community across social platforms A scalable, repeatable growth engine that drives consistent revenue performance Qualifications 8-15+ years of experience in DTC ecommerce, lifecycle marketing, or growth leadership Proven success driving both customer acquisition and retention strategies Strong expertise in: Email & SMS platforms (Klaviyo or similar) Customer segmentation and marketing automation Social media and community development Strong analytical capability with ability to connect data to strategy and execution Experience leading teams and cross-functional initiatives Ability to operate both strategically and hands-on in a fast-paced environment Compensation & Growth Competitive base salary Performance-based bonus tied to: Customer acquisition growth LTV and retention performance Lifecycle-driven revenue contribution This role is designed for a leader who wants full ownership of a critical growth function with direct impact on business performance. Why This Role At Spring Footwear, we believe sustainable growth comes from aligning acquisition and retention into one unified system. This role owns that system. Final Note This is not a campaign management role. This is a leadership role focused on building a scalable, data-driven customer growth engine that compounds over time. If you are motivated by ownership, impact, and building systems that scale, this opportunity is designed for you.

Job Type:

Full-time Benefits:

Dental insurance Employee assistance program Employee discount Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person