Director of Enrollment Management, Marketing, and Communications - St. James - Arlington Heights - Vic. I
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Archdiocese of Chicago
Arlington Heights, IL (In Person)
Full-Time
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Job Description
Visit School Website Catholic Schools Search The Archdiocese of Chicago Catholic schools serve more than 40,000 students in 150+ elementary and high schools in Cook and Lake counties. It is one of the largest private school systems in the United States. Its schools have received 96 Blue Ribbon awards from the U.S. Department of Education over the past 10 years. St. James School is seeking a dedicated and enthusiastic Elementary Teacher to join our vibrant Catholic school community. Serving over 600 students from early childhood through eighth grade, St. James School is a faith-filled environment committed to academic excellence, character formation, and student success. The Elementary Teacher will be responsible for creating a nurturing, structured, and engaging classroom environment that supports the academic, spiritual, and social-emotional growth of students. Candidates should demonstrate strong instructional practices, effective classroom management, and a commitment to collaboration.
Primary responsibilities:
- Develop, implement and manage all aspects of the enrollment management plan. This comprehensive and data-driven plan will be developed in collaboration with the principal and other members of the enrollment management team to establish enrollment goals and shall include: marketing budget, new enrollment, retention, parent activation, and communication & branding.
- Establish and manage the annual marketing budget to ensure new enrollment, retention and parent activation tactics can be carried out effectively to meet enrollment goals.
- Manage all aspects of nurturing prospects and securing new enrollments, including: community and parish outreach, online presence, email communications, enrollment events, private tours, paperwork processing, and onboarding of new students.
- Manage all aspects of the student retention process, including; re-enrollment process, parent satisfaction surveys, customer service focus of school staff, keeping parents informed, new family integration, and Catholic Schools Week activities.
- Lead an engaging parent activation program, including: inspiring current and potential new parent ambassadors to generate positive word-of-mouth testimony in the community, build awareness of the new family referral bonus program, and generate ongoing & strong online reviews.
- Ensure consistent messaging in communications and adherence to the school's branding guidelines, including: website, marketing materials/advertising, social media, school newsletters, and school signage.
Requirements:
- Bachelor's degree in marketing or related specialization, or equivalent professional experience
- Excellent organizational skills and attention to details
- Demonstrated ability to be self-directed and self-motivated
- Strong relationship management and interpersonal skills
- Superb verbal and written communication skills
- Ability to work effectively with volunteer leaders and colleagues
- Ability to manage new initiatives and bring ideas to the school's leadership team
- Familiarity with social media platforms/analytics, Canva, Microsoft Office, G-Suite, and ability to update websites is preferred
- Experience in a school setting is preferred
- Practicing Catholic is preferred The main focus of this position is retention and recruitment.
COMMUNICATIONS
- Smore Newsletter Builder
- Weekly current family newsletter
- Weekly staff newsletter
- Email communications to current families
- Prospective and new family onboarding emails and newsletters
EVENTS :
- Open House, Baby Bulldogs Program, Meet Santa Event, Memorial Day Parade, Village of AH Sounds of Summer, AH Frontier Days, Giving Tuesday, New Family Onboarding
- Establish and work within budget
- Act as the main point of contact
- Plan, manage and implement events and man booth when applicable
- Coordinate with volunteers
- Promote with graphics through: o Social media channels o Parish bulletin o Weekly newsletter o Print media/distribution o Creation/distribution of outdoor banners and yard signs o Community Outreach
- Provide branded giveaways
SOCIAL MEDIA
Sprout Social:
social media management tool- Manage all social media channels: o Facebook o Instagram o Twitter
- Run paid ads as needed
- Keep current with social media trends
- Review SJS performance trends and adjust as needed
WEBSITE:
- WordPress Content Management System
- Maintain and update website o Content o Graphics o Events o Current Families Portal
- Create, maintain and export forms for registrations
GRAPHICS
- Follow brand guidelines to ensure a consistent and professional representation of our school in all communications and materials
- Creation of all graphics including but not limited to: o Logos o Print media o Digital media o Presentations
Use of Adobe Creative Cloud:
o Photoshop o Illustrator o InDesign o Lightroom- Collaborations with Canva
PHOTOGRAPHY/VIDEO
- Usage of the school Sony DSLR Mirrorless camera with additional lenses
- Capture engaging and school appropriate images to use in all marketing aspects
- Photography/video of school happenings: o First/last days of school o Graduation o Athletics o Broadway Bulldogs o Clubs o Classroom projects o School masses
- Adhere to the photography guidelines and permissions
- Contribute to and maintain online photo gallery for parental download
COMMUNITY OUTREACH RELATIONSHIPS
- Village of Arlington Heights
- Local Park Districts (Arlington Heights, Palatine, River Trails, Prospect Heights)
- Saint Viator High School The Archdiocese of Chicago offers a comprehensive total rewards package to include competitive compensation and benefit programs.
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