Marketing and Communications Manager Rockford University - 4.1 Rockford, IL Job Details Full-time From $60,000 a year 1 hour ago Benefits Health savings account AD&D insurance Disability insurance Health insurance Dental insurance 401(k) Flexible spending account Tuition reimbursement Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount 403(b) Flexible schedule Life insurance Retirement plan Qualifications Teamwork Bachelor's degree Organizational skills Communications Marketing analytics Full Job Description Reporting to the Vice President of Advancement, the Marketing and Communications Manager is responsible for planning, implementing, and coordinating Rockford University's marketing and communications efforts to strengthen the University's brand, reputation, and community engagement. This role develops and executes integrated marketing and communications strategies across digital, print, and experiential channels while ensuring a consistent and compelling institutional voice. The Marketing and Communications Manager oversees content strategy, website management, social media, publications, digital marketing, and brand stewardship. Working collaboratively with departments across campus, this position supports institutional priorities through strategic communications that engage alumni, donors, community partners, faculty, staff, students, and other key audiences while enhancing the University's visibility and reputation. Strategic Leadership & Brand Develop and lead marketing and communications efforts that support University priorities Serve as a steward of the University's brand, ensuring consistency across departments and platforms Maintain brand standards, messaging, and overall voice Digital Marketing & Content Oversee the University's digital presence, including website, social media, email, and campaigns Lead content development and storytelling to engage prospective students, alumni, donors, and community partners Support SEO efforts, analytics tracking, and overall digital performance Manage digital and social advertising campaigns Website Oversight Oversee the structure and content of the University website Work with internal partners to ensure content is accurate, accessible, and up to date Manage processes for website updates across departments Creative & Content Development Oversee the development of marketing materials, including print, digital, video, and photography Ensure content is clear, consistent, and aligned with university priorities Support storytelling efforts across news, features, and campaigns Collaboration & Recruitment Marketing Partner with Admissions on student recruitment marketing efforts Collaborate with Advancement on donor communications and events Work with departments across campus to support program visibility Team & Project Management Manage workflow, timelines, and priorities for marketing projects Foster a collaborative and service-oriented approach across campus Analytics & Reporting Track and report on key marketing metrics, including web traffic and campaign performance Share updates with the VP of Advancement for board reporting Use data to inform decisions and improve results Qualifications Strong organizational and strategic thinking skills Experience in marketing, communications, or a related field Familiarity with digital marketing, content creation, and brand management Experience managing website content (WordPress/Divi) Experience with SEO tools (e.g., Google Analytics) and digital advertising Proficiency in tools such as Adobe Creative Suite and Canva Ability to manage multiple projects and meet deadlines Strong collaboration skills and ability to work across teams Ability to support communications during time-sensitive or crisis situations Writing & Creative Skills Excellent writing and editing proficiency Ability to quickly understand and translate new ideas into clear, compelling content Ability to write for a variety of audiences Ability to collaborate with others in the writing and editing process Strategic thinking, creativity, and a willingness to try new approaches Education and/or Experience Bachelor's degree in marketing, communications, journalism, or a related field (master's preferred). 5-8+ years of progressive experience in marketing, communications, or related field. Experience in higher education or a mission-driven organization preferred. Demonstrated experience leading marketing strategy and managing teams.

PHYSICAL DEMANDS

The physical and mental demands of this position are representative of those that must be met by an employee to successfully perform the essential job functions. While performing the duties of this job, employee is regularly required to talk and hear. The employee frequently is required to sit for long periods of time.

WORK ENVIRONMENT

Employees work in a professional office environment that is highly visible to members and the college community. Normal office conditions prevail. Office work is performed primarily indoors. Employees must be able to work in an office with moderate noise, and on occasion work outside of normal business hours for event coverage.

TO APPLY

Review of resumes will begin immediately and continue until the position is filled. Please submit resume, cover letter indicating salary requirements and list of three professional references to . This fulltime, exempt opportunity offers an annual salary of $60,000.

Our Benefits:

Supporting You Every Step of the Way We believe in taking care of our employees, which is why we offer a competitive benefits package that goes above and beyond. Here's how we support your health, happiness, and future:

Comprehensive Health Coverage :

Medical, dental, and vision insurance to ensure you and your family stay healthy. Savings for

Health & Dependent Care :

Flexible savings options to manage healthcare and dependent care costs.

Financial Protection :

Life, AD&D, and disability insurance for peace of mind when life throws you a curveball.

Retirement Security :

403(b) plan with employer contributions to help you build a secure future.

Personal Support :

Access to our Employee Assistance Program, offering resources for both personal and professional needs.

Education Benefits :

Tuition remission for full-time and part-time employees, their spouses, and dependents. We offer tuition remission both at Rockford University and other partnering colleges through a tuition exchange.

Work-Life Balance :

Generous paid time off to help you recharge and spend quality time with loved ones. At Rockford University, we are committed to fostering an inclusive and supportive environment that values a well-rounded workforce and community. We welcome candidates who, through their professional experience, contribute to excellence in their work and enhance our institutional mission.

Job Type:

Full-time Pay:

From $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Retirement plan Tuition reimbursement Vision insurance

Education:

Bachelor's (Required)

Work Location:

In person