Director of Student Communications (Communications Generalist)

Department

KELLEY SCHOOL OF BUSINESS

(BL-BUS-IUBLA) Department Information The Kelley School of Business at Indiana University (IU) is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 15,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 137,000 living alumni around the globe. The Kelley Undergraduate Program strives to be a welcoming and collaborative community of business and education leaders. Kelley is proud to be the #8-ranked undergraduate business program by U.S. News (2025). Job Summary Department-Specific Responsibilities Performs a vital role in the Undergraduate Program (UGrad) at the Kelley School of Business by leading the development and management of the UGrad communications strategy, with special emphasis on student communications, cohesive branding, and internal marketing of programs, services, and events to students and other target constituencies. Consults with program and department stakeholders, serves as the Undergraduate Programs liaison to the Kelley Office of Marketing and Communications (OMC) regarding undergraduate student communication, provides expert strategic marketing/communications guidance and support to the wider UGrad staff team, manages core communication channels, ensures that the UGrad brand is integrated, cohesive, and compelling, and facilitates alignment with the overarching Kelley School of Business brand strategies and organizational objectives. Reports to the Senior Director of the Undergraduate Program. Leads the development and execution of a comprehensive communications strategy that engages, informs, and inspires the current undergraduate student body throughout their time at Kelley. Serves as the primary liaison between the Undergraduate Program and the Kelley Office of Marketing and Communications (OMC) regarding undergraduate student messaging to ensure it aligns with overarching brand standards and institutional priorities. Consults with program and department stakeholders to identify, assess, and prioritize communication needs for various services, programming, and student events. Writes, edits, and produces student-facing content, including critical announcements, newsletters, and promotional materials for internal audiences. Manages core internal communication channels including email (via Marketing Cloud), web content, and social media to ensure the timely and effective delivery of information to students. Ensures a cohesive brand experience by integrating disparate program initiatives into a unified undergraduate voice that resonates with students, parents, and alumni. Collaborates with creative and digital teams to adapt design templates and coordinate the production of print materials, maintaining brand consistency while meeting specific project needs. Supports high-profile events by providing strategic marketing guidance and overseeing the creation of promotional materials. Establishes and tracks performance metrics to monitor the effectiveness of internal communications and uses data to recommend improvements for student engagement. It provides expert strategic guidance to the wider undergraduate staff team on marketing best practices and innovative ways to drive student outcomes. Regularly researches emerging communication trends and tools to enhance internal outreach and ensure the undergraduate program remains a leader in student engagement. Generates regular reports and presentations for leadership to provide updates on initiative status, stakeholder consultations, and media performance data. Performs other related administrative duties as needed. General Responsibilities Independently creates basic and complex communications for print and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external. Responds to inquiries and requests and explains policies, procedures, and context of communications. Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs. Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents. Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty. Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences. Monitors industry trends and best practices and makes process and operational recommendations to manager. May provide guidance to lower-level Communications Generalists. Qualifications Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required Bachelor's degree in communications, journalism, English, public relations, or related field. Preferred Master's Degree in related field

WORK EXPERIENCE

Required 5 years in relevant field. Preferred 5 years in relevant field, specifically managing multi-channel communication strategies. Experience with email marketing automation (specifically Salesforce Marketing Cloud or similar platforms) Experience working in higher education or other complex, multi-stakeholder organization Experience working with or for a creative agency or team Experience supervising student workers or marketing professionals. Familiarity with graphic design principles or experience collaborating with creative agencies/teams to adapt brand templates. Experience with crisis communication or managing sensitive internal announcements. SKILLS Required Proficient written and verbal communication skills. Maintains a high degree of professionalism. Demonstrates time management and priority setting skills. Demonstrates a high commitment to quality. Possesses flexibility to work in a fast paced, dynamic environment. Seeks to acquire knowledge in area of specialty. Highly thorough and dependable. Demonstrates a high level of accuracy, even under pressure. Possesses a high degree of initiative. Ability to influence internal and/or external constituents. Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Benefits Overview For full-time staff employees, Indiana University offers a wide array of benefits including: Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic group life insurance paid by IU Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death and dismemberment insurance Base retirement plan with generous IU contributions, subject to vesting Voluntary supplemental retirement plan options Tuition subsidy for employees and family members taking IU courses 10 paid holidays plus a paid winter break each year Generous paid time off plans Paid leave for new parents and IU-sponsored volunteer events Employee assistance program (EAP) Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification Career Level:

Advanced FLSA:

Exempt Job Function:

Marketing and Communications Job Family:

Communications Generalist Click here to learn more about Indiana University's Job Framework. Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. Equal Employment Opportunity Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information. Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us Request Support Telephone:

812-856-1234