Title:

Public Relations Director Department:

Administration Reports To:

City Administrator Job Summary:

Under the direction of the City Administrator, is responsible for planning, coordinating and leading the implementation of strategic communications and City events for the City of Great Bend, serving as the Public Information Officer, delivering and providing information about Great Bend to promote our community as well as to get needed information out in the event of an emergency, as directed by the City Administrator. Performs duties related to marketing, community coordination, community partnerships, and event facilitation working closely with the CVB Director as well as Great Bend Economic Development and the Chamber of Commerce.

Job Duties and Responsibilities:

A. Will assist the CVB Director to promote and market the Community to a culturally and economically diverse audience and to enrich the lives of all residents of the Great Bend residents and increase regional and local visitors to the area. B. Will implement decisions and directives that align with the City's vision and goals. C. Prepares annual report/summary for Council. D. Prepares annual marketing budget and maintains budget in accordance with City policies and the \"accounting policies and procedures\" and bylaws of the organization in relation to events and marketing. E. As directed and approved by the City Administrator, attends out-of-town training, recruiting events, and meetings that are beneficial to Great Bend, which may include overnight travel. F. Working with Department Heads and Secretaries, maintains and updates the city website. G. Maintains and updates the City's website and serves as the point of contact for the City's website provider. Oversee all City-related social media accounts which include Facebook, Instagram and YouTube as well as handles content planning for those sites. H. Maintains organizational records, files, documents and archives. I. Maintain confidentiality of sensitive information. J. Using excellent customer service skills, establishes and maintains effective working relationships with other employees, officials, community leaders and all members of the general public. K. Using excellent customer service skills, establishes and maintains effective working relationships with outside entities including but not limited to the Chamber of Commerce, the Convention and Visitor's Bureau, and Great Bend Economic Development. L. Operates a motor vehicle to assist in carrying out the business of the department and the city. M. Organize and update a television and video calendar for the City of Great Bend as well as the annual City Edition radio show rotation calendar for Department Heads. N. Coordinates and leads city-wide events and promotions including but not limited to Big Bend Bash, July 3rd Fireworks, Party in the Park and Home for the Holidays events while working to be highly visible in the community to promote growth and continuity. O. Keeps the City Administrator informed of activities, duties etc. Is required to make presentations and reports to the Governing Body as necessary. P. Serves as the Public Information Officer to the City, orchestrating public statements, press releases, etc. as the need arises which would include emergency situations that may arise within the city and surrounding area. Recognizes that there will be occasions when press releases and statements must be made during evening and weekend hours. Q. Assists the CVB Director in any way needed to promote marketing Great Bend to bring the largest number of visitors to the city for day trips and extended stays. R. Performs other duties as assigned or required

Qualifications:

A. Demonstrate knowledge of the practices, principles, and ethics of marketing. B. Ability to communicate effectively both orally and in writing. C. Ability to plan, organize, direct, and coordinate City events as well as evaluate the need for communication to the city. D. Ability to establish cooperative and effective working relationships with the public, volunteers, and outside agencies. E. Ability to understand and anticipate problems, to assist with the development of city policies, to prepare reports and budgets related to marketing and event development and facilitation. F. Ability to utilize problem-solving skills. G. Ability to exercise independent decision-making skills in resolving issues and prioritizing tasks, events, and projects. H. Demonstrate working knowledge of computers and modern office practices. I. Valid Kansas driver's license required.

Education/Experience:

We prefer a bachelor's degree in marketing, business administration, journalism and mass communications, event/hospitality management or a related field, or three plus years of related experience in marketing or event planning.

Working Conditions:

Physical activity associated with working in an office setting is required to perform the daily duties of this position. 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