A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
$55,588 - $102,474 Actual compensation within the pay range will be determined based on factors including, but not limited to, skills, prior relevant experience, and specific work location.
Location:
Pittsfield, MA or Boston, MA Purpose/Objective :
The Client Communications Manager is responsible for managing client-facing marketing and operational communications that strengthen client engagement, promote the bank's products and services, deliver important operational information and support a best-in-class client experience. This role partners with Communications, Product Management, Operations, Digital, Compliance and business teams to create timely, relevant, and compliant marketing communications across multiple channels throughout the client lifecycle.
Key Accountabilities :
Client Communications Leadership Develop and execute integrated client communications that promote banking products, services, features, and benefits leveraging digital, print, in-branch and emerging channels. Serve as the primary point of contact for all client communications, providing strategic counsel on messaging, timing and distribution. Collaborate with business areas and compliance to align with corporate priorities and regulatory requirements. Digital Communications Create and manage client email marketing campaigns including promotional, educational, and service-related communications. Design, implement and optimize client journeys that improve onboarding, engagement, product adoption, retention, and cross-sell opportunities. Develop, write, and edit client website content that promotes products, services, and capabilities while ensuring content is clear, engaging, optimized for SEO and AI and aligned with brand standards. Content Development Produce compelling, client focused, content that aligns with the bank's brand voice and business objectives. Segment client audiences and personalize communications to improve relevance and campaign performance. Coordinate and distribute important operational updates, service notifications, policy changes, and other client communications across communications channels. Collaborate with Product Management, Digital, Compliance, and business stakeholders to ensure communications are accurate, timely, and compliant. Performance Measurement Monitor campaign performance using key metrics such as open rates, click through rates, conversions, client engagement, satisfaction and make data-informed recommendations for continuous improvement. Maintain client communications calendar and coordinate multiple campaigns and priorities simultaneously. Compliance & Risk Management Ensure all communications comply with banking laws, regulations, and internal policies to mitigate risk and uphold ethical standards.
Education:
Bachelor's degree in Marketing, Communications, Business, English or related field or equivalent work experience
Experience:
5-7 years' experience in marketing, communications, email marketing, CRM marketing or client communications Knowledge of client journey mapping, marketing automation and customer relationship management (CRM) platforms Banking, financial services or regulated industry experience a plus
Skills & Knowledge:
Exceptional writing, editing, proofreading and interpersonal skills Creative, strategic, detail oriented, highly organized, and professional Exceptional time management skills, ability to work under deadlines and strong attention to detail Ability to analyze campaign performance and translate insights into actionable improvements Client centric mindset with strong digital communications and brand management skillsets Self-starter, fast learner and adaptable with ability to work independently and as part of a team Strong project management, organizational and stakeholder management skills Beacon Bank is an Equal Opportunity Employer - all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or would like to request alternative methods of applying, please contact us at hr@berkshirebank.com.
