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ZS
Zaura Strategy
Social Media Manager
Career Insights for Public Relations Manager (General)
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Based on Maryland data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$140,002 / year median in Maryland
+4% projected growth
Job Description
Job Summary We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your enthusiasm for digital marketing combined with your expertise in social media management will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our social voice and connect authentically with diverse audiences worldwide. Duties Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and promote brand identity. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond promptly to comments and messages. Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content planning and campaign adjustments. Utilize analytics tools like Google Analytics and social media platform insights to track performance metrics, measure campaign success, and optimize future content strategies. Collaborate with cross-functional teams such as marketing, PR, and creative departments to ensure cohesive branding and integrated campaigns. Stay current with emerging social media trends, platform updates, media editing tools like Adobe Creative Suite (Photoshop & Illustrator), and best practices in digital marketing performance monitoring. Skills Proven experience in social media management and content creation across multiple platforms. Strong knowledge of SEO principles and keyword research to enhance content visibility. Proficiency in media editing tools including Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for high-quality content production. Expertise in social listening tools and social media analytics to monitor engagement metrics and derive actionable insights. Familiarity with advertising platforms such as Facebook Advertising for targeted campaigns. Ability to craft compelling copywriting that aligns with branding guidelines while maintaining proofreading standards for accuracy. Experience in digital marketing performance monitoring through Google Analytics and marketing online analytics tools. Excellent relationship management skills for engaging with online communities and stakeholders effectively. Knowledge of web analytics principles related to e-commerce sites or digital campaigns is a plus. Join us as a Social Media Manager to harness your creativity, analytical skills, and passion for digital marketing! Help us build vibrant online communities while advancing your career in a fast-paced environment committed to innovation and excellence.