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Manager, External Communications - Reputation & Creative
Career Insights for Communications Manager (General)
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Scorecard
Based on Missouri data
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What they do
A Communications Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media; works with advertising and marketing staff to target advertising campaigns; manages internal communications such as newsletters or financial reports. May draft speeches or arrange interviews for company executives.
$140,820 / year median in Missouri
-1% projected decline
Job Description
About the Role
+ Develop and execute external communications strategies that elevate brand awareness and protect company reputation
+ Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
+ Build and maintain strong relationships with media, reporters, and external partners
+ Translate complex tax and financial topics into clear, engaging, channel-native content
+ Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
+ Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
+ Monitor and evaluate brand reputation across channels, identifying risks and opportunities
+ Optimize content and messaging using performance insights to improve reach, engagement, and clarity
+ Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
+ Manage PR agencies and external partners, including workflow, prioritization, and performance
+ Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels
+ Perform other duties as assigned Required Qualifications + 7-10+ years of experience in communications, public relations, or related field
+ Strong experience in media relations, storytelling, and integrated communications campaigns
+ Proven ability to create engaging content across multiple channels and formats
+ Ability to manage multiple priorities in a fast-paced environment with tight deadlines
+ Strong written and verbal communication skills, including experience simplifying complex topics
+ Collaborative mindset with the ability to influence cross-functional stakeholders Preferred Qualifications
+ Experience supporting consumer brands or financial services organizations
+ Background working with PR or creative agencies
+ Experience leveraging performance data or social insights to refine communications strategy
+ Familiarity with reputation monitoring or social listening tools Why work for us To view full details and how to apply, please login or create a Job Seeker account