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Social Media Manager, Enterprise Content
Career Insights for Public Relations Manager (General)
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Scorecard
Based on North Carolina data
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What they do
A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
$110,860 / year median in North Carolina
+9% projected growth
Job Description
- 4.2 Raleigh, NC Job Details Full-time $35,880
- $96,560 a year 8 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Flexible spending account Paid time off Vision insurance Life insurance Retirement plan Qualifications LinkedIn AP style Social media engagement tracking YouTube Community management Content creation for general public Visual storytelling Faculty collaboration Mid-level Video marketing Live event videography Canva Bachelor's degree Hootsuite Customer service through social media Content performance analytics Video communication Adobe Premiere Brand storytelling Data analytics Content scheduling TikTok Facebook Marketing analytics Community relationship building Promotional video projects Instagram 2 years Multimedia design Communication skills Full Job Description Job Posting Information Posting Number
PG195202SP
Internal Recruitment No Working Title Social Media Manager, Enterprise Content Anticipated Hiring Range $58,000- $60,000 Work Schedule Monday to Friday, 8 a.
What we offer:
Medical , Dental , and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership , and Wellness Programs that aim to build a thriving wolfpack community.Disclaimer:
Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered. Essential Job Duties The Social Media Manager for Enterprise Content helps shape how NC State connects with its audiences across the university's official social media channels. As a member of the Social Media Hub within University Communications and Marketing, this role manages the day-to-day creation, publishing and community engagement that bring the university's stories to life. From faculty research and student experiences to major university events, the Social Media Manager turns complex ideas and moments into timely, engaging digital content. In this hands-on role you will be a part of shaping the @NCState social presence, combining digital storytelling, short-form video production and community management to connect people with the university and with one another. You'll have the opportunity to be where the action is through conceptualizing and capturing content, covering events in real time, collaborating with students, faculty, staff and alumni, and responding to the conversations happening across NC State's social channels. The Wolfpack community and the university's communication priorities will be strengthened through your efforts. These efforts will include these key impact areas and responsibilities: Manage daily social content and community engagement across official enterprise channels, including Facebook, Instagram, LinkedIn, X, Threads, Bluesky, YouTube and TikTok. Create social-first stories and short-form video from concept through filming and editing, translating university priorities, research, events and experiences into compelling content. Capture the university in the moment through live social coverage of events and timely content that keeps audiences connected to what's happening across NC State. Build meaningful community connections by monitoring conversations, trends and emerging issues; responding thoughtfully to comments and interactions; and appropriately managing sensitive content. Collaborate across the university with students, faculty, staff, alumni and student content creators to develop authentic, audience-focused content aligned with enterprise social strategy. Use social insights and performance data to understand what resonates with audiences and inform future content and engagement strategies. If you're a creative storyteller who thrives in a fast-paced environment, brings strong communication and collaboration skills, and enjoys finding new ways to connect people through social media, we encourage you to apply. Other Responsibilities In addition to the core responsibilities of this role, there may be occasional opportunities to take on additional duties. This offers an opportunity to build on your skills, explore new areas, and gain a deeper understanding of the department's operations. Qualifications Minimum Experience/Education Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Qualifications 2+ years of professional social media management experience, including developing and managing content for multiple social platforms. 3+ years of professional multimedia content production experience, including short-form video, social graphics and platform-specific content such as Instagram Reels and TikTok. Advanced proficiency with Meta Business Suite and experience using social media scheduling, publishing and analytics platforms such as Hootsuite. Proficiency with Adobe Premiere Pro and Canva, with experience using mobile and professional audio/video equipment to produce social-first content. Strong command of AP Style and social media best practices, including platform-specific content development, audience engagement, and adapting content to emerging formats and trends. Required License or Certification N/A Valid NC Driver's License required No Commercial Driver's License Required? No Recruitment Dates and Special Instructions Job Open Date 09/03/2026 Earliest Close Date- (Positions will be posted until 5:00 PM ET on this date.
- $ 96,560 Salary Grade Equivalency NC13 Alternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants.
- Adverse Weather Non Mandatory
- Adverse Weather Mandatory Designation
- Emergency Events Non Mandatory
- Emergency Event Time Limited Position No Time-Limited Appointment Length (if applicable) Department Id 281001
- Payroll EEO NC State University is an equal opportunity employer.