A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
« Back to all jobs Digital And Social Media Manager Contract type Full-Time Location West New York , NJ Specialty Marketing Salary $115,000 - $125,000 Remote No Reference 515033 Contact name Lizzette Khodak Apply For This Job Job description
Digital and Social Media Manager Location:
Morristown, New Jersey (Hybrid—three days in office)
Employment Type:
Full-Time Travel:
Occasional travel for meetings and events Join a growing consumer wellness and skincare organization as a Digital and Social Media Manager. This role will lead the development and execution of integrated social, digital content, community engagement, and consumer CRM strategies that build brand relevance, deepen audience relationships, and support commercial growth. What You'll Do Lead paid and organic social media strategy across key digital channels, including Meta, TikTok, web, email, and emerging platforms. Translate brand and business priorities into channel-specific social media and digital content plans. Create and manage editorial calendars that reflect campaign priorities, cultural moments, consumer trends, and seasonal opportunities. Develop, edit, and publish engaging multimedia content, including posts, short-form video, stories, reels, and event coverage. Coordinate locally produced content, agency-developed assets, and centrally supplied creative to ensure consistency, quality, and market relevance. Optimize creative and copy for each platform's audience, format, and performance best practices. Oversee consumer-facing CRM content, including email campaigns and newsletters, to strengthen retention and community engagement. Manage social listening, monitor brand mentions and user-generated content, and identify opportunities for timely, authentic engagement. Grow and nurture an active online community through responsive, brand-aligned communication and meaningful audience interactions. Partner with internal teams, agencies, creators, and external vendors to execute integrated campaigns and influencer initiatives. Track performance across social and CRM channels, translating analytics into actionable recommendations and optimization plans. What We're Looking For Proven experience developing and executing social media, digital content, influencer, and community-management strategies. Strong understanding of premium consumer, beauty, skincare, wellness, lifestyle, fashion, or similarly social-first categories. Ability to identify cultural trends and turn them into relevant, engaging content opportunities for U.S. audiences. Excellent relationship-building skills with the ability to collaborate effectively across internal teams, agencies, and content creators. Comfort using social analytics, CRM insights, and performance data to guide strategy and improve results. A creative, highly organized, proactive approach to managing multiple priorities in a fast-paced environment. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 7-10 years of experience in social media strategy, digital content creation, paid and organic social, and community management. Hands-on experience creating content for major social platforms and adapting creative for channel-specific requirements. Experience with social listening, consumer engagement, trend monitoring, and reputation-aware community management. Working knowledge of content creation tools such as Canva, Adobe Creative Suite, Omi, or comparable platforms. Familiarity with influencer programs, creator partnerships, and agency collaboration. Exceptional written communication, copywriting, and storytelling skills. Strong project-management skills and the ability to balance strategic planning with hands-on execution. Preferred Attributes Passion for the evolving digital landscape and a strong instinct for content that drives organic engagement. Collaborative, solutions-oriented mindset with intellectual curiosity and cultural awareness. Confidence representing a brand at events and producing live or post-event social content. Recruiter No Recruiter Benefits offered See Benefits