A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
About the Company Dave & Adam's Card World launched in 1991 when two friends opened a small card store in Buffalo, NY. Through passion, dedication, and extensive industry knowledge, Dave & Adam's has grown into one of the world's foremost leaders in online trading card and sports memorabilia sales with our e-commerce site at dacardworld.com. Headquartered in Amherst, NY, Dave & Adam's now employs over 200 people and also proudly boasts one of the largest hobby shops in the country in our 42,000 square foot retail store on Sheridan Drive in Williamsville, N.Y. Additionally, in partnership with Topps Trading Cards, Dave & Adam's operates a retail location in Cooperstown, New York. In July of 2022, Dave & Adam's opened a retail store and facility in Roermond, Netherlands and in November of 2024 opened a retail location in New York City. Social Media Manager - Job Description This position will be responsible for developing, implementing, and executing the Dave & Adam's Buffalo social media strategy to increase brand awareness, engagement, and audience growth. This role focuses on creating compelling content, managing daily social media activity, and staying current with digital trends.
Key Responsibilities:
Develop and execute social media strategies aligned with marketing and business goals Create, curate, and schedule engaging content (text, images, video, stories, reels, etc.) Manage and monitor social media platforms such as Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and others Engage with followers by responding to comments, messages, and mentions in a timely, brand-appropriate manner Collaborate with marketing to ensure consistent branding and messaging Monitor trends, platform updates, and competitor activity to optimize strategy Maintain a consistent brand voice and tone across all platforms
Qualifications & Skills:
Proven experience managing social media accounts Strong written and visual communication skills Knowledge of social media platforms, algorithms, and best practices Experience with social media scheduling and analytics tools Creative mindset with attention to detail Ability to manage multiple projects and meet deadlines Basic understanding of digital marketing Ability to edit short form social media content with a quick turnaround.
Sony / Nikon
experience preferred Basic understanding of editing platforms (Premier Pro, CapCut, etc.) Ability to travel for content & events
Work Environment:
This is a full-time, Monday - Friday role. Weekends as needed. Travel as needed to the store / corporate locations. Benefits Merit raises and year end bonuses are awarded based on performance Employees are eligible for Dave & Adam's medical, dental, vision, and 401K plans after meeting plan eligibility requirements Dave & Adam's offers a generous employee discount that applies to both our website and store Paid holidays, sick and vacation time Ultra-casual dress code We offer an incredible day-to-day work environment that includes random company lunches to meeting famous athletes who are in the office for autograph signings You will receive a Dave & Adam's gift card on your birthday Incredible schedule flexibility and understanding for when "things" pop up
Job Type:
Full-time Pay:
$40,000.00 - $48,000.00 per year
Benefits:
401(k) Dental insurance Employee discount Flexible spending account Health insurance Life insurance Paid time off Referral program Vision insurance