NATURE OF JOB

: Reporting to the Executive Director and CEO through the Director of Student Engagement, the Assistant Director of Recruitment and Outreach is a dynamic, high- energy role designed to drive enrollment and elevate the brand and reputation of our school system. This position blends strategic recruitment activity planning with creativity, interpersonal skills, and community engagement. This role will analyze student activity and enrollment trends to design targeted recruitment initiatives and events, capture and amplify school culture across digital platforms, and serve as a vital ambassador connecting school leadership and enrollment teams with prospective students and families.

DUTIES AND RESPONSIBILITIES

Enrollment and Recruitment Track and monitor enrollment data for a comprehensive review and reporting of enrollment and withdrawal activity, recovery techniques, and other aspects of recruitment and retention efforts for all-school enrollment support. Act as a liaison for prospective families, guiding them seamlessly through the inquiry, visit, and enrollment pipeline. Counsel prospective students and families on the application process, academic programs, and basic community and financial aid opportunities. Build and maintain strong relationships with local community organizations, feeder schools, youth groups, and neighborhood leaders to expand the school's footprint. Utilize Admissions CRM software to track prospect engagement, manage communication flows, and analyze enrollment/outreach trends. Community Outreach, Event Hosting, and Event Attendance Engage with students and gather information about industry trends and student community needs to identify fresh outreach and marketing opportunities for the school system. Maintain and follow up regularly with potential students and marketing referrals to ensure engagement with high-quality leads and successful follow-ups. Organize logistics for community events, webinars, and school events, from coordinating swag orders to managing email subscription and signup lists.. In partnership with the Regional Director of Student Success, this role will plan, execute, and evaluate on-campus and virtual events, such as Open Houses, tour & talk days, on-site tours and events, off-site community and recruitment events to maximize the community awareness and enrollment potential of these events. Coordinate with enrollment and communications teams to design and deliver dynamic, engaging presentations to potential students, partners, and at community events. Engaging Content Management Attend and host recruitment/community events to take and share dynamic photos, videos, and testimonial content at and during outreach events to encourage participation, recruitment, and community engagement across digital school platforms through engaging stories that build \"hype\" and showcase a vibrant school culture. Monitor student, parent, and community feedback, responding promptly or routing queries to the appropriate faculty or staff. Assist with basic graphic design tasks to keep visual assets, posts, marketing materials, and other public-facing displays and signage on-brand.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Education, or a related field.

Experience:

2 years of experience in recruitment, admissions, brand ambassador, or community outreach Technology o Familiarity with software office suites (i.e., Microsoft, Google) including email, calendar, and Drive. o Familiarity with social media platforms and trends including TikTok, Snapchat, and Instagram; o Familiarity with Content management systems for websites, basic graphic design tools (e.g., Canva) and video editing apps. Ability to work outside of the traditional work hours, including occasional evenings and weekends to attend recruitment events and community gatherings.

Travel:

Frequent local travel within the surrounding communities and school campus regions.

SALARY :

Commensurate with qualifications and experience.

POSITION WILL REMAIN OPEN UNTIL THE CORRECT CANDIDATE HAS BEEN

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Assistant Director of Recruitment and Outreach