EPAM Systems Keyword Location Search view all jobs Global Marketing Campaign Lead - Life Sciences & Healthcare Conshohocken, PA Posted 2 days ago Apply Now EPAM is seeking a Global Life Sciences & Healthcare Integrated Campaign Lead to shape, orchestrate and optimize integrated marketing campaigns that translate industry priorities into measurable awareness, account engagement, pipeline and revenue impact. As part of the Global Campaign Marketing team, you will act as the bridge between go-to-market (GTM) strategy and execution, turning market opportunities, customer insights and business objectives into focused, data-driven campaigns. This is an individual contributor role with cross-functional leadership responsibility across industry GTM, content, digital, field marketing, partner marketing, sales, marketing operations and Centers of Excellence. The role does not own every tactic directly — they own the campaign strategy, brief, operating model, governance, journey focus, performance framework and cross-functional orchestration needed to deliver scalable, sales-aligned campaigns. Ready to lead global marketing campaigns that drive measurable impact in the life sciences and healthcare sector with EPAM? Apply today! Req.#1054527395 Responsibilities Translate life sciences and healthcare (LSHC) business priorities into focused integrated campaign strategies aligned to EPAM's strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints Manage the integrated campaign brief as the central source of truth for campaign execution Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities Leverage marketing technology, AI tools and analytics to improve campaign performance and operational efficiency Manage campaign budgets and ensure effective resource utilization Requirements Degree in marketing, project management, business, communications or a related field Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or GTM strategy (preferably to pharmaceutical, biotechnology, medical device/medtech, healthcare provider, payer or digital health focused organizations) Proven experience managing global or multi-regional marketing campaigns Experience in technology, consulting, professional services, digital transformation or enterprise software environments Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation Clear communication and cross-functional collaboration skills Analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact Understanding of industry themes such as AI-enabled healthcare, connected health, patient experience, clinical innovation, digital health, data and analytics, regulatory complexity and commercial transformation Ability to connect EPAM's engineering, consulting, data, AI and digital transformation capabilities to LSHC business outcomes Experience with marketing automation, CRM, reporting, account-based marketing (ABM) and campaign management platforms Nice to have Familiarity with Demandbase, Marketo, Microsoft Dynamics, Workfront, Wrike, Jasper or similar technologies Experience working in a global matrixed organization We offer Medical, Dental and Vision Insurance (Subsidized) Health Savings Account Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) Short-Term and Long-Term Disability (Company Provided) Life and AD&D Insurance (Company Provided) Employee Assistance Program Unlimited access to LinkedIn learning solutions Matched 401(k) Retirement Savings Plan Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) Paid Holidays - nine (9) total per year Legal Plan and Identity Theft Protection Accident Insurance Employee Discounts Pet Insurance Employee Stock Purchase Program If otherwise eligible, participation in the discretionary annual bonus program If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program This Remote Position Cannot be Performed in New York City. This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed.

Salary range:

$80,000 - $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance's key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone. At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law. Apply Now Active Filters Global Marketing Campa... Conshohocken, PA Clear All Powered By Cookie Policy We use cookies to improve your experience on our site. To find out more, read our privacy policy Accept Cookies Decline Cookies