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RH
Robert Half
AVP, Salesforce Marketing Cloud
Career Insights for Director of Communications
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Based on Pennsylvania data
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What they do
A Director of Communications manages an organization's internal and external messages, interacting with employees and external stakeholders to keep them informed of company developments. Create strategies to implement internally to increase employee awareness and promote productivity. Communicate with media and external stakeholders to announce new products or developments, and discuss organizational changes.
$185,087 / year median in Pennsylvania
+10% projected growth
Job Description
We are looking for an experienced AVP, Salesforce Marketing Cloud to lead enterprise digital marketing strategy and execution in Enola, Pennsylvania. This role will shape how cross-channel campaigns, customer journeys, and personalized digital experiences are built and optimized across connected platforms. The ideal candidate brings strong leadership, deep Salesforce Marketing Cloud expertise, and the ability to align technical capabilities with marketing goals. This position also oversees team performance, budget planning, and innovation that advances digital engagement at scale.
Responsibilities:
- Direct the strategy, design, and delivery of digital marketing initiatives using Salesforce Marketing Cloud and connected digital platforms.
- Partner with leaders across marketing, web, mobile, social, paid media, and direct mail to build coordinated, customer-focused campaigns.
- Guide the development of lifecycle marketing and lead generation programs that improve engagement, retention, and conversion outcomes.
- Oversee integrations between Salesforce Marketing Cloud, websites, personalization tools, and other enterprise systems to support seamless campaign execution.
- Establish strong practices for audience segmentation, data quality, and privacy compliance across marketing operations.
- Work closely with analytics, digital experience, and engagement teams to create insight-driven personalized customer journeys.
- Define performance goals, monitor key metrics, and use testing and campaign analysis to recommend ongoing improvements.
- Set priorities across concurrent digital projects, remove delivery obstacles, and keep initiatives moving forward with cross-functional teams.
- Lead team staffing, resource planning, and budget management to ensure operational effectiveness and financial discipline.
- Promote best practices, share platform knowledge, and champion innovation that strengthens the organization's digital marketing capabilities.
- 8-10 years of relevant experience, including 8+ years in lifecycle or retention marketing and 3+ years of hands-on Salesforce Marketing Cloud experience.
- Demonstrated success in marketing technology architecture, platform integration, and cross-channel campaign execution.
- Strong understanding of APIs, data structures, and integration methods that support scalable digital marketing solutions.
- Proven ability to lead teams, manage multiple priorities, and deliver results through strong project management skills.
- Excellent communication skills with the ability to explain technical concepts clearly to business and non-technical stakeholders.
- Strong analytical, organizational, and problem-solving abilities, with a focus on accountability and continuous improvement.
- Experience developing presentations and communicating strategic recommendations in a clear, compelling manner.
- Ability to work in a standard office environment, use computer equipment for extended periods, and travel occasionally, including overnight trips.