Director of Marketing and Communications Hot Job Girard College - Philadelphia, PA 19121 Apply Overview Salary Range $95,000.00 - $105,000.00 Salary/year Level Experienced Position Type Regular Full Time Education Level Bachelor's Degree Apply Description The Director of Marketing and Communications for Girard College is a high-impact, relationship-driven leader responsible for shaping the institution's public voice, enhancing brand equity, and driving strategic messaging. This individual will play a vital role in integrating marketing strategies with institutional advancement, enrollment management, and community relations for the College. This is a 12-month on-site position reporting directly to the Chief Advancement Officer.

Key Responsibilities Strategic Leadership & Brand Management:

• Develop and execute a comprehensive, institution-wide marketing, branding, and public relations strategy to elevate the Girard College profile.
• Support enrollment initiatives by crafting target recruitment campaigns and materials.
• Enhance internal and external community engagement while managing all campus-wide internal communications in close collaboration with school leadership. Advancement
• Work with the Chief Advancement Officer to strengthen fundraising initiatives and major funding campaigns.
• In Collaboration with the Director of Major Gifts, author major gift proposals, campaign messaging, donor stewardship reports, and alumni engagement assets. Internal Communications
• Maintain an active daily campus presence to foster relationships across administration, faculty, staff, and students.
• Partner with the President, VP of Operations, VP of Student Experience, and Human Resources to ensure a unified institutional voice across all divisions. Media Relations & Crisis Communications
• Serve as the primary media contact and official spokesperson.
• Drive proactive public relations efforts to position school leadership as thought leaders in boarding school education to expand the school's profile.
• In collaboration with key stakeholders, formulate and implement crisis communications plans as necessary. Digital & Content Oversight
• Direct the school's digital media strategy, including website design, search engine optimization, and social media platforms.
• Oversee the production of all major print publications, including magazines, viewbooks, and annual reports.
• Establish, monitor, and enforce clear, school-wide editorial and branding standards. Student Mentorship & Campus Integration
• Create experiential learning opportunities for students by actively mentoring them in multimedia fields.
• Manage, employ, and support students in various campus roles, including event photography, videography, and media production. Qualifications
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 5+ years of progressive leadership experience in marketing and communications, preferably within independent schools, higher education, or non-profit sectors. Technical & Operational Skills
• Demonstrated proficiency in institutional budget management and campaign strategy execution.
• Hands-on experience with customer relationship management (CRM) systems. Background in advancement software platforms and donor databases is a plus.
• Strong familiarity with content management systems (CMS), digital email marketing platforms, and web analytics tools. Core Competencies
• Exceptional written, verbal, and interpersonal communication skills.
• Comprehensive understanding of brand positioning, identity, and style guidelines across physical and digital mediums
• Competence or basic execution using design software (e.g., Canva, Adobe Suite) and content curation tools.
• Ability to frame school marketing initiatives inclusively to accommodate culturally diverse student and family backgrounds as well as alumni, trustees, and potential donors.
• Understanding of FERPA, COPPA, and related policies regarding posting student photos, names, and information.
• Ability to work flexibly, including attending evening or weekend campus events as required by a vibrant boarding school community.

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