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IU
Intercambio Uniting Communities
Assistant Director of Marketing
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Based on Colorado data
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What they do
A Director of Communications manages an organization's internal and external messages, interacting with employees and external stakeholders to keep them informed of company developments. Create strategies to implement internally to increase employee awareness and promote productivity. Communicate with media and external stakeholders to announce new products or developments, and discuss organizational changes.
$182,353 / year median in Colorado
+12% projected growth
Job Description
Assistant Director of Marketing For more than 25 years, Intercambio has empowered adult learners through high-quality English language education and community-based programming. Like many successful nonprofits, our work is sustained through a combination of philanthropic support and earned revenue, including nationally recognized curriculum, training, and educational resources. Today, Intercambio is at an exciting inflection point and is poised for significant growth. As we launch an innovative online learning platform and expand our national reach, we are seeking a strategic, results-oriented marketing leader to help grow our student base nationwide while increasing awareness and sales of our curriculum, professional training, and related educational services. This is a unique opportunity to help shape the future of a mission-driven organization with a proven track record, a growing national presence, and an ambitious vision for impact. The Assistant Director of Marketing serves as Intercambio's strategic marketing leader, partnering across Programs, Product Sales & National Network (PSNN), Development, and leadership to strengthen the organization's brand and support growth. This role combines strategy and execution while leading integrated marketing initiatives that increase awareness, enrollment, customer engagement, fundraising visibility, volunteer recruitment, and earned revenue. Partner closely with Programs, PSNN, Development, Operations, Executive Leadership, and external contractors to coordinate marketing priorities and execute organization-wide initiatives. The ideal candidate thrives on building things, thinking strategically, solving problems, and measuring results. You enjoy both strategy and execution, embrace innovation and AI, and believe marketing should create measurable organizational impact. Most importantly, you are passionate about helping more learners, volunteers, educators, donors, and partner organizations discover the life-changing work of Intercambio. This position is full-time (36 hours per week) and reports to the Chief Products & Programs Officer. This role is expected to work on-site in our Boulder and Longmont offices approximately two days per week and remotely. Please include a cover letter to be considered. We also welcome your cover letter and resume at jobs@intercambio.org.
RESPONSIBILITIES
Lead and steward Intercambio's organization-wide brand, messaging, and visual identity. Create compelling stories featuring learners, volunteers, customers, donors, partners, and staff. Train staff on brand standards and ensure consistency across all communications.- Develop integrated campaigns supporting Programs, PSNN, Development, membership, fundraising, conferences, volunteer recruitment, and product launches.
- Strengthen audience funnels from awareness → engagement → inquiry → enrollment/ purchase → retention.
- Expand awareness among learners, customers, volunteers, donors, and partners.
- Utilize AI, SEO, email marketing, CRM, analytics, social media, video, blogs, and emerging digital platforms to improve measurable outcomes.
- Increase Intercambio's visibility through fundraising event(s), conferences, webinars, strategic partnerships, speaking engagements, public relations, and thought leadership.
- Ensure conferences and partnerships create meaningful engagement, stronger relationships, and customer growth.
- Manage Salesforce, Campaign Monitor, WordPress, Canva, Google Analytics, Google Search Console, AI-enabled tools, dashboards, marketing calendars, workflows, and reporting.
- Monitor campaign performance, referral pathways, audience growth, conversion rates, and ROI to continuously improve strategy.
QUALIFICATIONS
Required Qualifications- Passion for mission-driven work.
- 5-7 years proven experience performing key functions.
- Demonstrated success developing integrated marketing strategies.
- Strong experience in digital marketing, analytics, CRM systems, project management, content strategy, and storytelling.
- Excellent communication and collaboration skills. Desired Qualifications
- Nonprofit marketing experience.
- Experience supporting sales, fundraising, enrollment, customer growth.
- Experience with Salesforce, Campaign Monitor, WordPress, Canva, Google Analytics, Google Search Console, and AI tools.