A Public Relations Manager plans and directs public relations programs that create a positive public image for an organization or business. Oversees press releases and communications with media including preparing media kits and organizing press conference.; works with advertising and marketing staff to target advertising campaigns. Releases information to counter negative publicity and handle crisis and emergency communications
People's Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.
NON-DISCRIMINATION HIRING POLICY
People's Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People's Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply. About People's Light Founded in 1974, People's Light is a nationally recognized and award-winning LORT D theatre company located in Malvern, Pa. (Chester County), just outside Philadelphia. It is known for producing classics, contemporary plays and musicals, including an annual signature holiday "panto," and commissioning and producing new work: over one-third of its productions in its 50-year history have been world or regional premieres. These include MUD ROW by Dominique Morisseau;
PERSONALITY
THE
LLOYD PRICE MUSICAL
by B. Jeffrey Madoff with Lloyd Price, and
LIGHTS OUT
NAT "KING" COLE by Colman Domingo and Patricia McGregor. In addition, People's Light offers a robust array of education and community programs, including the New Voices Ensemble, a multi-decade program serving young people from the City of Chester; and New Play Frontiers, a long-term initiative to develop and produce new plays that explore the American identity through stories of deep meaning to the diversity of populations rooted in Chester County. People's Light has always called Chester County "home." In 1979, the theatre moved to its current Malvern location, which includes two black box theatres with 330 and 140 seats respectively; offices; scenic shops; rehearsal halls; classrooms; a restored 18th-century farmhouse that includes housing for guest artists; the Fern & Fable restaurant; and The Farmhouse banquet and catering facility that can be rented for special events, and which is owned and operated as a for-profit entity. People's Light has an annual operating budget of $7.7M and annually employs 40 full-time staff, with an additional 60 part-time artists and staff members, many of whom live within 15 miles of campus. Each season it welcomes almost 200 guest artists from Philadelphia, New York, Washington, D.C., and beyond. With a resident company of artists and serving 80,000 patrons, guests, students, and community members each year, People's Light is a community beacon and cultural hub that champions innovation, inclusion, and the transformative power of the arts.
Position Summary:
People's Light's Social Media Manager holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales & Patron Engagement, and working in close collaboration with the Senior Marketing Manager, this position is responsible for supporting the creation and management of online campaigns for each People's Light production, events, The Farmhouse, and surrounding programming. This is a creative, audience-forward role ideally suited for someone passionate about the performing arts, storytelling, and digital marketing. The Social Media Manager will develop engaging content, cultivate community connections, and help promote productions, events, and programs across multiple social media platforms, all while maintaining a consistent brand voice that reflects the mission and spirit of People's Light.
Key Responsibilities:
Content Creation and Platform Management Create and publish engaging content across social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn Capture behind-the-scenes photos and videos during rehearsals, performances, and special events Write compelling captions that reflect the theatre company's brand, voice, and mission Maintain a consistent brand identity and visual aesthetic across all platforms Community Engagement Monitor social media channels and respond to comments and messages in a professional and timely manner that reflect People's Light's mission and spirit. Actively engage with followers, community partners, and patron audiences to build and sustain online community Collaborate with staff, artists, and community partners to gather content and highlight organizational activities Campaign Support and Strategy Assist in developing social media campaigns to promote productions, special events, auditions, fundraising initiatives, and educational programs Support earned income goals through targeted digital campaigns aligned with marketing and development priorities Stay current with social media trends, platform updates, and emerging content strategies Analytics and Reporting Track social media performance using analytics tools and prepare monthly reports with actionable recommendations for improvement
Other Duties As Assigned Qualifications:
Required Bachelor's degree in Marketing, Communications, Public Relations, Theatre, or a related field OR equivalent professional experience Strong working knowledge of major social media platforms and current digital trends Excellent written and verbal communication skills with the ability to adapt tone and voice across audiences Basic photography and video editing skills using tools such as Canva, CapCut, Adobe products, or similar software Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously Ability to work evenings and weekends as needed to cover performances and special events Genuine passion for theatre, live entertainment, and community engagement Preferred Previous internship, volunteer experience, or campus leadership in social media management Experience using social media scheduling and analytics platforms Basic graphic design skills Familiarity with the performing arts or nonprofit environment Exceptional written communication with a strong editorial instinct for brand voice and audience engagement Analytical thinking with the ability to interpret performance data and translate insights into strategy Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns Collaborative, team-oriented approach with the ability to work cross-functionally with marketing, development, and artistic staff
Skills:
Exceptional written communication with a strong editorial instinct for brand voice and audience engagement Analytical thinking with the ability to interpret performance data and translate insights into strategy Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns Collaborative, team-oriented approach with the ability to work cross-functionally with marketing, development, and artistic staff
