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Keller Williams Realty

Director of Agent Communication and Marketing

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What they do

A Director of Marketing Communications oversees the development and implementation of a strategic plan for a business or organization's combined communications and marketing program. Approve marketing programs and direct internal and external communications. Provide strategic leadership.

$121,043 / year median in South Carolina

+11% projected growth

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Job Description

Director of Agent Communication and Marketing Keller Williams Realty - 4.3 Columbia, SC Job Details Full-time $36,000 - $40,000 a year 1 hour ago Qualifications Customer communication Community management Administrative experience Newsletters (communication methods) Facebook Marketing operations
Instagram Full Job Description Role Overview:
As the Director of Agent Communication and Marketing, you are the heartbeat of our office — the first impression, the voice behind our message, and the connector of people and purpose. From the front desk to our social platforms, you create a warm, professional atmosphere while leading communication and marketing that energizes our culture and empowers our agents. In this dynamic, dual-impact role, you'll play a key part in shaping the agent experience, strengthening our brand, and ensuring our community feels informed, inspired, and connected every step of the way. This position is central to the success of our Market Center, blending high-level administrative support with strategic communication, training, and marketing leadership.
Key Responsibilities:
Agent Success (Onboarding, Support & Training)
    Onboarding & Orientation:
    facilitate new agent intake, lead new agent orientation, and manage agent transition and exit processes.
      Recruiting Support:
      partner with the Team Leader to attract new agents and oversee the KSCORE new agent program
        Training Calendar:
        manage the market center training calendar Administrative & Operational Support
        • Serve as the first point of contact for agents, clients, and guests: answer phones, greet guests, and provide exceptional customer service
        • Maintain the office roster, support event coordination, and supply organization
        • Support vendor and alliance partner programs
        • Support agents and leadership team with miscellaneous marketing and communication tasks Marketing & Branding
        • Create and manage content for social media channels and email campaigns; distribute daily, weekly, and monthly communications (newsletters, event invites, updates)
        • Design flyers, signage, and basic graphics (using Canva or similar platforms); assist with photography and content capture during events and trainings
        • Collaborate with leadership to promote training, events, and agent recognition (celebrate milestones, production, and cultural contributions
        Qualifications:
        • 1+ years experience in marketing, communications, admin, or hospitality preferred
        • Experience in the real estate industry is preferred but not required
        • Strong interpersonal and communication skills
        • Proficiency in Canva, Google Workspace, and basic social media platforms: Facebook, Instagram, LinkedIn
        • Friendly, professional demeanor with a positive attitude
        Culture Fit:
        • Team player who thrives in a fast-paced, people-centric environment
        • Self-starter with a heart for service and continuous learning
        • Believes in the KW mission, vision, values, and culture
        • A positive attitude and deep commitment to relationship building, follow-up, and customer service.
        Pay:
        $36,000.00 - $40,000.00 per year
        Work Location:
        In person

        Benefits

        • Dental Insurance