A Marketing Communications Manager develops or refines a communications strategy, including branding, for a company or organization. Oversees the marketing activities with a focus on maintaining positive brand awareness and on gaining and maintaining a good customer base. Analyzes the business' competition, supervises marketing communication staff.
This position is responsible for managing multiple aspects of the Airport's marketing, public relations, media relations, and communications programs. Responsibilities include writing and producing news releases, advertisements, brochures, and other marketing materials and serving as the Airport's 24/7 media contact. Additionally, they manage all marketing efforts to promote the Airport and assist with increasing its customer base and revenues.
Essential Duties and Responsibilities:
Manages marketing functions, advertising, corporate communications, and supervises campaigns for such areas as customer service, airfield construction, general aviation, and advocacy programs. Conceives, gains approval of, and supervises execution of media campaigns. Prepares and presents a marketing program budget to the Airport Directors and Board. Directs public affairs function, public information programs, and media relations that have impact on the airport and its mission, operations, and other internal/external publics. Develops, maintains, and executes airport marketing materials for local, regional, and national markets working closely with the marketing agency of record. Supports community and corporate relationships to establish ties, partnerships, governmental affairs, outreach, and tours Disseminates and follows up on news releases and media announcements to promote the Airport as an organization. Develops and sells advertiser packages, to create additional advertising opportunities and generate revenues for the airport. Attends air service development conferences in conjunction with the Airport Executive Director and makes presentations to encourage airline air service growth. Develops and publishes Social Media content to communicate complex ideas to various audiences. Manages the Airport's website maintenance, including publishing and editing content, and contacting the website vendor for necessary updates and changes. Manages the Airport's information display system (baggage, flight, gate and advertising information). Acquires, analyzes and reports on various statistical data points related to marketing, customer retention and air service development. Attends meetings, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the airport/tourism industry and exchange information.
Aids with additional airport administration office duties as required.
Qualifications:
Bachelor's degree from accredited four-year college or university with major coursework in marketing, communications, journalism, graphic arts/design or a closely related field required. Five or more years of related experience in the principles and practices of communications (including crisis communication), public relations, marketing, advertising, and customer service required. Excellent writing and editing skills along with excellent public speaking skills and the ability to interact positively with members of the media, patrons, tenants and the general public, sometimes in the adversarial circumstance. Skills in data and market analysis and company positioning, brand identity, competitive analysis, strategic advertising, market communications, promotional marketing and digital applications. High proficiency and knowledge in digital marketing strategies and utilizing social media for marketing and public relations purposes.
Intermediate or advanced skill level in graphic creative software preferred.
Work Environment:
Noise level in the work environment is usually loud with frequent interruptions to be expected. Regularly required to talk or hear. Frequently required to stand; walk; sit and use hands to finger, handle, or feel. Occasionally required to reach with hands and arms and taste or smell. Regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
