Sr Manager Social Media

Who We Are At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We're a passionate, purpose-driven team that's as committed to each other as we are to our customers. We've spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member's journey. What fuels us? Our belief in the power of fun. Here, you won't just help customers gear up for their next adventure — you'll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can't lose! What You Will Work On Lead strategy development and planning for major social platforms while shaping a unified brand presence. Manage paid and organic content strategies and support the evolution of new and emerging channels. Translate business needs into actionable social plans that resonate with audiences. Drive collaboration with creative, production, and paid media teams to push innovation. Guide the creation, scheduling, and execution of social media, content, and brand ambassador programs. Optimize performance through analysis, testing, and continuous refinement. Who You Will Work With Partner with creative, production, paid media, agencies, and influencer partners to bring social content to life. Collaborate with Customer Care, internal communicators, and cross-functional stakeholders to ensure a consistent brand experience. This role also manages a growing social media team, fostering a productive and supportive environment. What You Bring Bring your energy, your ideas, and your love for sports and the outdoors. Bachelor's degree or equivalent experience 8+ years of social media, content, and brand marketing experience Experience managing paid support across platforms Strong communication and storytelling skills Ability to manage multiple deadlines in a fast-paced environment Experience leading influencer strategy and content development Ability to take initiative and operate with urgency Experience working cross-functionally with internal and external teams A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed Work Style and Physical Requirements Ability to work flexible hours including evenings, weekends, and holidays Ability to manage high-volume workloads Up to 10% travel required Ability to partner effectively across teams Regular in-office attendance is required Acceptable level of hearing and vision to perform job duties Ability to adhere to company policies and professional standards Key Skills Presentation, Driving Results, Strategy and Execution, Customer Relations, Marketing Equal Employment Opportunity Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law. Academy® Sports + Outdoors is one of the nation's largest sporting goods and outdoor retailers. It's no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.