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FT
Feeding the Gulf Coast
Marketing & Communications Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Alabama data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$67,984 / year median in Alabama
+2% projected growth
Job Description
Job Summary This role is responsible for implementing marketing and fundraising activities that enhance and protect the organization's brand, drive public awareness, and increase donor engagement. Working under the Director of Marketing and Communications, the Specialist helps manage day-to-day communications efforts, ensuring consistent messaging across platforms and strengthening the organization's presence among key audiences and stakeholders. This role is also responsible for creating engaging, shareable content and expanding the organization's visibility by supporting initiatives that generate awareness and revenue in alignment with the overall communication strategy. Duties and Responsibilities include the following: Marketing and Communications
- Support the planning and coordination of external communication efforts in collaboration with the Development & Marketing team to promote special events, fundraising, cause marketing campaigns, food bank programs, and disaster relief initiatives.
- Develop and maintain effective communication with program departments to accurately represent and promote organizational activities and hunger-related issues to the public.
- Attend relevant food bank and partner events to gather stories, video, and photos to support marketing and fundraising activities
- Create, manage, and distribute content across various formats and social media channels, ensuring alignment with the organization's messaging and goals, including the development of emails, web pages, and other communication assets.
- Collaborate with internal teams to maintain a content calendar that supports the annual communications strategy and promotes consistent brand messaging across all channels.
- Write and publish compelling content for digital outlets such as social media posts, blog articles, and impact/grant reports; source material through interviews with staff, volunteers, donors, and program participants.
- Monitor, moderate, and respond to social media comments and messages promptly and professionally to foster positive community engagement.
- Analyze communication and digital marketing efforts using key performance metrics; track engagement, identify high-performing content, and provide regular reports to inform strategy.
- Collaborate to develop and implement digital fundraising strategies to acquire, renew, and retain donors.
- Conduct research on trends and audience preferences to optimize messaging and improve digital engagement.
- Develop and execute a strategy for online engagement efforts, which includes improving response time to messages and comments, and increasing two-way feedback within online channels to strengthen the organization's reputation as a trusted resource of assistance.
- Assist with the creation of presentations as needed
- Collaboratively maintain Feeding the Gulf Coast's brand, promoting consistent messaging and ensuring organization-wide adherence to the brand guide.
- Collaboratively maintain the food bank's library of digital assets Fundraising, Grants, and Community Engagement
- Develop and execute online fundraising strategies to raise funds and engage donors through digital platforms, including the creation of compelling and effective online donation campaign pages.
- Collaborate with the Grants Coordinator to research and prepare high-quality grant proposal narratives, applications, budgets, and supporting documents for timely submission.
- Collaborate across departments as necessary to gather information for grant proposals and reports, including testimonials and photographs.
- Assist with post-award grant tracking through project management tools such as ASANA.
- Develop presentations for potential funders.
- Ensure all grant-related social media requirements are met.
- Facilitate the completion of United Way grant and partnership requirements.
- Identify, develop, and foster relationships to create mutually beneficial partnerships within the community, which serve to strengthen engagement and increase awareness of our organizational mission
- Coordinate and implement community outreach and engagement opportunities and events, including peer-to-peer campaigns, fundraisers, event advertising, event logistics, and cause marketing campaigns
- Represent the food bank at various community events, meetings, and networking opportunities to increase awareness of our mission and inspire support and engagement in our hunger relief efforts. Other
- Lead or support special projects and other duties as assigned by management.