About Us myFirst is a global kids technology brand creating products and digital experiences that help children explore technology safely, creatively, and independently. In March 2026, myFirst raised over US$8 million in Series A funding, marking a new stage of growth for the company. We are expanding our product ecosystem, retail presence, and brand reach across global markets. As we continue to grow in the U.S. market, we're looking for a Brand Communications Specialist to help shape how myFirst connects with consumers through social media, earned media, and integrated brand storytelling. About the Role You'll help bring the myFirst brand to life in the U.S. through social media, PR, product launches, and integrated brand campaigns. This is a hands-on role for someone who loves storytelling and understands how one strong idea can become social content, a media story, a creator collaboration, or a larger brand moment. You'll work across both planning and execution—developing ideas, creating content, supporting campaigns, building media relationships, and learning from performance. Key Responsibilities 1、Brand Storytelling & Communications Translate brand priorities, product launches, consumer insights, and cultural moments into compelling stories and communication opportunities. Develop messaging and creative angles across social media, earned media, creator content, and other brand touchpoints while maintaining a consistent myFirst voice. Write and refine social copy, media pitches, press materials, campaign messaging, briefs, and other communications assets. 2、 Integrated Campaign Execution Support integrated brand and product campaigns from concept through launch across social media, PR, creators, events, and seasonal moments. Coordinate campaign timelines, content calendars, creative briefs, assets, approvals, publishing, outreach, and follow-ups. Collaborate with internal teams, creators, media contacts, agencies, and external partners to deliver campaigns consistently and on time. 3、Social, Media & Community Engagement Manage myFirst's U.S. social presence across Instagram, TikTok, Facebook, YouTube, and other relevant platforms, including content planning, publishing, and community engagement. Identify emerging social formats, cultural conversations, and audience trends to uncover relevant content and brand opportunities. Build and maintain relationships with U.S. journalists, editors, reviewers, and media contacts across parenting, family technology, consumer electronics, lifestyle, and product review media. Conduct proactive media outreach and coordinate product reviews, media samples, and creator collaborations around launches, seasonal stories, and brand opportunities. 4、Insights & Performance Monitor social performance, earned media coverage, audience response, competitor activity, and broader communications trends. Prepare regular reporting that explains what worked, why it worked, and what we should do next. Use performance data and audience insights to continuously improve content, storytelling, media angles, and future campaigns. What We're Looking For 3-5 years of experience in Social Media, PR, Communications, Marketing, or a related field. Strong English writing, editing, and communication skills. Good understanding of major social media platforms, content formats, and current trends. Experience developing social content calendars and managing publishing workflows. Experience with media outreach, press pitching, or PR agency/in-house communications is preferred. Strong organizational and project management skills with the ability to manage multiple projects simultaneously. Comfortable working in a fast-paced startup environment. Passion for consumer technology, parenting, family lifestyle, or children's products is a plus. Why Join myFirst Own the voice of a growing consumer technology brand across social media, PR, and integrated brand campaigns in the U.S. market. Take ownership from strategy to execution, shaping campaigns, telling meaningful stories, and seeing the direct impact of your work. Accelerate your career by gaining hands-on experience across social media, PR, creator marketing, product launches, and brand communications—building a well-rounded marketing skill set. Join a fast-growing global startup where decisions move quickly, your ideas matter, and you'll have opportunities to grow alongside the business. 职位类型：全职, 合同工 薪资： $48,000.00至$60,000.00（每年 ）

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现场办公