A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
Email Marketing Specialist (Enrollment Marketing & Communications) University of Florida - 4.2 Gainesville, FL Job Details Full-time $50,000 a year 1 day ago Benefits Paid holidays Health insurance Dental insurance Tuition reimbursement Paid time off Vision insurance Loan forgiveness Retirement plan Qualifications Optimizing workflow processes Audience analysis Web analytics reporting Data analysis reporting Market segmentation (product management technique) Student recruitment Branding consistency Customer segmentation analysis HubSpot Marketing Hub Mid-level Marketing strategy development Email marketing segmentation Key Performance Indicators Salesforce Cloud Bachelor's degree Continuous improvement Marketing automation systems implementation Brand messaging Data reporting support WCAG Pay-per-click (PPC) advertising Marketing analytics Lead Segmentation CRM system proficiency Strategic communications 1 year Email marketing personalization Channel management Process management Communication skills
Full Job Description JOB NO:
540650
WORK TYPE:
Staff Full-Time
LOCATION
Main Campus (Gainesville, FL)
CATEGORIES
Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
DEPARTMENT
03010300 - EM-ADMIN
PUBLICATIONS-COMMUNIC CLASSIFICATION TITLE
Communications Specialist
CLASSIFICATION MINIMUM REQUIREMENTS
Bachelor's degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.
JOB DESCRIPTION
The University of Florida is looking for an Email Marketing Specialist to support strategic enrollment marketing and communication initiatives that engage prospective students throughout their recruitment journey. In this role, you will execute multi-channel communication campaigns through CRM platforms, develop audience segmentation strategies, manage email marketing automation, and collaborate with Enrollment Management partners to increase awareness, engagement, and enrollment at the University of Florida. Key responsibilities include, but are not limited to: Enrollment Communications Collaborate with the Enrollment Marketing and Communications team to execute the annual enrollment communication plan through CRM platforms. Develop and implement communication campaigns that support divisional enrollment goals and priorities. Partner with Enrollment Management functional units to create effective communication and marketing strategies that increase engagement with prospective students. Manage email marketing initiatives, including audience segmentation, personalization, testing, scheduling, automation, and deployment. Ensure communications align with university branding standards and messaging objectives. Create and maintain communication templates and campaign assets within the CRM. Marketing Automation Create, manage, and maintain target audience reports and communication lists within CRM systems. Develop audience segmentation strategies to support personalized communication efforts. Maintain communication workflows and automation processes to ensure accurate and timely outreach. Leverage CRM functionality to improve campaign performance and operational efficiency. Serve as a resource for CRM-related communication processes and best practices. Data Analysis & Reporting Utilize enrollment and prospect data to support strategic communication initiatives across undergraduate, graduate, certificate, and professional student populations. Generate reports and audience selections to support marketing and recruitment activities. Assist stakeholders with CRM reporting and data requests. Analyze communication performance metrics and identify opportunities for improvement. Maintain strong working relationships with functional partners and CRM users across Enrollment Management. Other Duties Stay current on emerging trends, technologies, and best practices in marketing automation and digital communications, recommending innovative solutions to improve engagement and operational outcomes. Evaluate communication workflows and champion process improvements, documentation, and automation strategies that enhance efficiency, accuracy, and effectiveness. Perform other related duties and support special projects in support of divisional initiatives and operational needs.
EXPECTED SALARY
$50,000 annually In addition, UF offers the following exceptional benefits: Health, Dental, and Vision Insurance State Retirement Plans Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually) Tuition Assistance (UF Employee Education Program) Public Service Loan Forgiveness (PSLF) Eligible Employer For more information on benefits, please visit UFHR Benefits and Rewards (ufl.edu)
REQUIRED QUALIFICATIONS
Bachelor's degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.
PREFERRED
Strong verbal and written communication skills. Demonstrated problem-solving skills, with the ability to be resourceful, proactive, and seek assistance as needed. Experience with CRMs such as Salesforce, Slate, HubSpot etc. Google Analytics and Google Ads experience. Familiarity with
WCAG 2.1.
Knowledge of email compliance regulations. Familiarity with email marketing and marketing automation technology. Excellent attention to detail, accuracy and time management skills. Demonstrated ability to collaborate effectively with others, adapting approach to suit the needs of various audiences. Ability to work effectively in a team environment.
SPECIAL INSTRUCTIONS TO APPLICANTS
Applicants must upload the following documents to be considered for the position: Cover Letter Resume List of References Application must be submitted by 11:55 p.m. (ET) of the posting end date.
