A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
2-3 years About Blueme Blueme is a wellness fragrance brand building thoughtful, research-backed scent experiences — including an IRB-approved smell study and an ongoing research partnership with the UMass Sleep Center on the efficacy of our sleep fragrance. We're a passionate, innovative, and ambitious team based in Bethesda, MD, and we care deeply about how we show up to our customers and consumers. Role Overview We're looking for a highly motivated, detail-oriented Marketing Specialist to create, implement, and optimize PR strategies that drive brand awareness and customer engagement across digital channels, PR and influencer relationships, consumer research, and in-store activations. The ideal candidate is creative, data-driven, and equally comfortable briefing an influencer, or analyzing focus group results. This is a hands-on role reporting directly to the Brand & Production Manager.
Responsibilities Content Strategy & Execution:
Generate compelling content aligned with brand goals across social, email, and promotional materials
PR & Influencer Marketing:
Build and manage relationships with press and influencers; coordinate outreach, gifting, and partnerships that build brand credibility and reach
Social Media Management:
Manage and grow our presence across platforms — creating and scheduling posts, responding to comments, and analyzing performance
Email Marketing:
Design, execute, and optimize email campaigns to nurture leads, retain customers, and drive conversion
Analytics & Reporting:
Monitor and report on campaign performance using tools like Google Analytics, ensuring KPIs and ROI goals are met
Market Research:
Lead consumer market research, focus groups, and competitor tracking to inform brand and product decisions
Events:
Plan and execute activations at our flagship store
Collaboration:
Partner closely with the Brand & Production Manager on campaign timing, messaging, and brand consistency Qualifications Bachelor's degree in Marketing, Communications, or a related field 2-3 years of experience in digital marketing, PR, or a related role — beauty, fragrance, or DTC experience preferred Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) Familiarity with analytics and reporting tools such as Google Analytics Understanding of PR fundamentals and the influencer marketing landscape Excellent communication, organizational, and time management skills Creative mindset with a keen eye for design and branding Comfortable working independently and collaboratively in a fast-paced environment Preferred Qualifications Experience running focus groups or consumer research Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) Familiarity with HTML/CSS and website platforms such as WordPress Event planning experience What we're looking for Blueme is a small startup team, and this role is built accordingly — we're looking for someone who's genuinely energized by that, not just tolerant of it. Comfortable wearing many hats and shifting priorities on short notice — one day might be focus group analysis, the next is styling a store activation Resourceful and self-directed; you won't have a large team or deep process to lean on, so you build what's needed as you go Genuinely excited to work in-person — this role is based in our Bethesda, MD office 5 days a week, and being in the room with the team and product is part of how we work Calm under ambiguity and able to reprioritize without losing momentum Invested in growing with a small brand, not just executing a fixed job description What we offer Competitive pay Opportunities for professional growth and learning A collaborative and innovative work environment To Apply Please submit your resume, a cover letter, and examples of past marketing campaigns to ebriggs@theblueme.com
