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Carroll Community College

Community Outreach, Communications and Public Relations Specialist - Part Time

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Job Description

Description
JOB SUMMARY
This position supports the College's mission through strategic community outreach, communications and public relations, and stakeholder engagement initiatives. It reports to the Chief Communications and Public Relations Officer.
ESSENTIAL JOB FUNCTIONS
Community Outreach and Engagement Represent the College at community events, festivals, fairs, networking functions, and outreach activities. Develop and maintain positive relationships with community organizations, businesses, schools, government agencies, and nonprofit partners. Assist with planning and coordinating community engagement initiatives that increase awareness of College programs and services. Support volunteer engagement and community partnership activities. Coordinate outreach materials and displays for community events. Identify opportunities to strengthen community connections and increase participation in College offerings. Assist with planning, promotion, and execution of College events, special celebrations and outreach initiatives. Coordinate event communications and promotional efforts. Support on-site event logistics, registration and stakeholder engagement. Serve as lead contact for community engagement; establish and maintain effective working relationships with all stakeholders. Communications and Public Relations Draft and distribute communication materials including news releases, newsletters, website content, social media posts, event promotions, and marketing collateral. Assist with storytelling initiatives that highlight student success, employee achievements, community partnerships, and College programs. Support media relations efforts by preparing media materials and coordinating responses to routine inquiries. Assist in maintaining consistent institutional branding and messaging across communication channels. Create content for internal and external audiences that advances the College's strategic goals and priorities. Monitor media coverage and maintain records of earned media placements. Support photography, video, and content collection during College events and activities. Digital Engagement Support social media content creation, scheduling, monitoring, and audience engagement. Assist with website updates and digital communication efforts. Track communication and outreach metrics to measure effectiveness and identify opportunities for improvement. Administrative Responsibilities Maintain databases and community contact lists. Prepare reports and summaries regarding outreach activities, partnerships, media coverage, and engagement outcomes. Assist with special projects and other duties as assigned. Additional Responsibilities May include some evening and weekend work. Perform other duties as assigned. Job Requirements
MINIMUM REQUIREMENTS TO PERFORM WORK
Associate degree and two years' relevant experience. Basic understanding of community outreach, communications, and public relations. Proficient in building rapport with target audiences, stakeholders, and various publics. Experience with community engagement and community-led initiatives. Excellent written and interpersonal communication skills. Ability to develop and maintain cooperative working relationships with a wide range of people. Excellent organizational and record-keeping skills. Proficient facilitation skills. Proficient with InDesign, Canva, Word, Excel, Outlook, PowerPoint, social media, and website maintenance. Ability to think strategically and to develop and implement effective work plans.
PHYSICAL DEMANDS
The work is normally light work which requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Additionally, the following physical abilities are required: Hear/talk/communicate
  • Must be able to exchange information and communicate Visual Acuity
  • Ability to perceive or detect surroundings Mental Acuity
  • Able to focus, concentrate, understand, and convey subject matter Repetitive motion (i.
e., keyboarding) Stand/sit/walk/able to move or traverse from one area to another
WORK ENVIRONMENT
Work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as office, meeting, and training rooms; local travel throughout the County. Use of safe workplace practices with office equipment; computers for data entry and word processing. Avoidance of trips and falls; observance of fire and building safety regulations; and observance of traffic laws when/if driving a college vehicle. Work hours