Marketing Content & Public Relations Specialist

Position Summary:

The Marketing Content and Public Relations Specialist is a vital role in the Lake Regional Health System organization. This position facilitates the development, monitoring and execution of Lake Regional Health System's communication through a variety of marketing tools and digital space platforms. This role will be a brand ambassador by creating a positive image for the organization and work under the direction of the Manager of Public Relations.

Essential Duties and Responsibilities:

Develop, write, edit, and proofread compelling internal and external communications, including marketing materials, website content, announcements, and promotional messaging Manage hospital social media platforms through strategic content creation, scheduling, audience engagement, and brand-focused communication Maintain and update website content to ensure accuracy, consistency, accessibility, and alignment with organizational branding standards Support public relations efforts by developing clear, professional messaging that enhances the hospital's image and communication goals Monitor and manage online reputation across digital platforms, including Google Reviews and NRC feedback systems Respond professionally and appropriately to online reviews and patient feedback while maintaining brand integrity and patient-centered communication Collaborate with hospital departments to gather stories, updates, and content that support organizational initiatives and communication priorities Assist in the planning and execution of marketing and communication digital campaigns to increase awareness, engagement, and visibility Track and analyze website, social media, and reputation management metrics to support communication strategies and performance reporting Ensure consistent voice, messaging, and visual branding across all digital and printed communication materials Manage multiple communication projects simultaneously while meeting deadlines in a fast-paced healthcare environment

Required Education/Experience:

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or an equivalent combination of education, training, and relevant experience Valid driver's license.

Required Knowledge, Skills and Abilities:

1-3 years of professional marketing content experience, with a demonstrated focus on digital space platform. Working knowledge of websites best practices and how they apply to content strategy. Exceptional written communication skills with strong attention to brand voice and accuracy Ability to manage multiple projects and deadlines in a fast-paced environment Collaborative mindset with the ability to translate complex technical topics into accessible content Self-starter with close attention to detail and follow-through Analytical approach to content performance with a drive for continuous improvement

Physical Demands/Work Environment:

Travel Expectation:

Less than 10% of the time.

Working Environment:

Position is located in an office setting but occasionally outdoors for events or special projects.

Work Location:

This position is located at LRHS main campus.

Physical Demands:

Prolonged standing and sitting in a stationary position, typing, visual acuity, ability to carry objects up to 25lbs for events and/or transporting marketing items, effective communication with internal and external customers, and occasional lifting, bending, and stooping.

Location:

Lake Regional Health System •

Public Relations Schedule:

Full Time, Day Shift, M-F