A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
Overview We are seeking a dynamic and motivated Business Development Manager / Community Liaison to drive growth and foster meaningful relationships within the home care sector across Somerset, Hunterdon, Middlesex, and Mercer counties, NJ. Seniors Helping Seniors® Central NJ is known for our peer-caregiver model — caregivers who are seniors themselves, matched with seniors who need support. This role offers an exciting opportunity to expand our community presence, develop strategic referral partnerships, and promote our home care services. The ideal candidate will possess a passion for community engagement, a strong sales or healthcare relationship background, and the ability to navigate complex family needs with confidence and professionalism. Join us in making a positive impact on lives by connecting families with quality home care solutions! Responsibilities Identify and develop new referral relationships through proactive outreach, networking, and community engagement across the territory Build and maintain strong relationships with hospitals, rehab facilities, assisted living communities, senior centers, discharge planners, and other elder-care professionals Present and clearly communicate our services and peer-caregiver differentiator to referral partners and prospective families Manage the territory by scheduling visits, following up on leads, and ensuring consistent partner engagement Guide prospective families through service agreements, ensuring a smooth start to care Coordinate with our operations team to ensure seamless onboarding of new clients Track outreach, partner contacts, and pipeline activity in the agency's CRM system Requirements 2+ years in outside sales, B2B sales, healthcare/medical sales, or community outreach — senior care or home care experience strongly preferred Strong relationship-building skills with the ability to close deals and maintain long-term partnerships Excellent verbal and written communication skills Proficiency with CRM systems and Microsoft Office Reliable transportation — this is primarily a field-based role Exceptional organizational skills for managing multiple accounts and follow-ups simultaneously Genuine passion for working with seniors and families navigating care decisions
Compensation:
$50,000-$65,000 base salary, plus commission on new client placements. Full-time, temp-to-permanent.
