Job Category URA-AFT Administrative Overview The Rutgers University Graduate School of Education (GSE) is dedicated to the study and improvement of education. The creation of knowledge about teaching and learning is central to our mission. We seek to ensure that all children and adults have access to high-quality educational programs. As such, our work addresses the cognitive, social, organizational, cultural, linguistic, developmental, and policy dimensions of education. Our instructional programs are designed to produce graduates who become effective educational practitioners, transformative educational leaders, and accomplished educational researchers. Our partnerships and service contributions focus on New Jersey but extend to both national and global communities. Posting Summary Rutgers, The State University of New Jersey is seeking a Public Relations Specialist I for the Graduate School of Education (GSE). This position will support its communications and marketing functions and provide innovative and creative solutions to raise its profile and bolster enrollment. To achieve this, the Specialist must proactively monitor marketing trends, forecasting and implementing emerging technologies and platforms-such as AI-driven digital marketing Answer Engine Optimization (AEO)-to enhance recruiting and audience awareness. Key duties of the position are the following:

Multi-Channel Strategy:

Support development and lead in the execution of a comprehensive communications strategy that integrates brand storytelling across the website, social media, publications, and digital campaigns.

Content & Publication Management:

Write and develop audience-specific content and manage the end-to-end production of major GSE publications, videos, and other projects.

Website Maintenance :

Manage the GSE website's information architecture and content updates, ensuring compliance with university policies and optimizing for user experience and conversions.

Digital Marketing Execution & Tactical Support:

Provide end-to-end technical and creative support for digital marketing campaigns, including building email templates in Mailchimp/Salesforce, managing audience lists, and deploying tracking tools to ensure all initiatives are executed accurately.

Public Relations & Brand Stewardship:

Support the school's public image by ensuring all visual and written materials meet university standards while enhancing the school's public image and reputation.

Social Media Management:

Oversee daily activity across all social channels (Facebook, Instagram, LinkedIn, etc.), using management tools to drive engagement and monitor activity.

Performance Analytics:

Compile quarterly analytics reports across all digital channels and providing strategic recommendations for growth.

Visual Design & Multimedia:

Create high-impact visual assets-including infographics, flyers, and templates-to support school-wide events, courses, and programmatic goals.

Event Management and Support:

Execute high-profile events to attract prospective students, faculty, and/or donors; collaborate with internal teams to provide communications, promotional materials, and support for school-level events.

Operational Execution:

Manage project timelines, content calendars, and department administrative functions, including budget monitoring and research on industry trends, and other duties as assigned.

FLSA:

Nonexempt Grade:

05 Salary Details The maximum approved salary is $75,000 per year.

Minimum Salary:

68278.480

Mid Range Salary:

84393.980

Maximum Salary:

100509.480 Offer Information The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent. Benefits Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include: Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits (when applicable) Life insurance coverage Employee discount programs

Position Status:

Full Time Standard Hours:

37.50 Work Arrangement Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, subject to change or discontinuation, and contingent on the employee receiving approval in the FlexWork@RU Application System.

Union Description:

URA-AFT Administrative Payroll Designation:

PeopleSoft Terms of Appointment:

Staff - 12 month

Position Pension Eligibility:

ABP Minimum Education and Experience Bachelor's degree preferably in marketing, communications, public relations, journalism, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and project management. A minimum of two (2) years of demonstrated professional experience in marketing and communications, public relations, website content management, multimedia production, digital content creation, creative writing, or e-mail marketing. Certifications/Licenses A valid driver's license would be required for this position. Required Knowledge, Skills, and Abilities Knowledge of graphic design, video/audio production, website management, and related software such as Adobe Express, Canva, Drupal, WordPress, and Adobe Creative Suite. Strong creativity and marketing skills. Ability to generate multiple and varied ideas. Excellent organizational and time management skills. Excellent verbal and written communications skills, including hands-on editorial experience in print and web content development and production. Familiarity with current concepts, tools, and production processes for both print and web communications. Effective presentation skills and client relation. Detail oriented with strong planning and problem-solving skills. Diplomatic, tactful, and ability to maintain confidentiality. Keen eye for detail and ability to produce high-quality content. Ability to manage entire process from ideation to realization. and many moving parts, including the timeline, production, interactions, and full lifecycle of projects. Ability to work with a team and independently; ability to be self-motivated. High degree of independent thinking and the ability to prioritize and manage multiple projects simultaneously. Ability to report work orally or in writing to supervisor as required. Skills in Microsoft PowerPoint, Excel, Word, and Office 365, Google Products and Social Media tools. Familiarity with CRM platforms including Salesforce and its associated Marketing Cloud and/or ability to learn and utilize the software. Preferred Qualifications Three or more years of experience. Experience managing website redesign projects, including mapping content/structure and retooling content for new web environment. Familiarity with AEO and schema markup. Familiarity with e-mail marketing tools such as Mailchimp. Experience managing engagement and content of professional social media accounts using a social media management tool such as Sprout or Hootsuite. Familiarity with paid Digital Marketing campaigns including Google display, meta instant forms, and promoted posts on Meta and LinkedIn platforms. Equipment Utilized Drupal content management system, WordPress Canva, Adobe Express, and other web-based design tools Adobe Cloud products, including some basic video and audio editing Microsoft Outlook, Teams, PowerPoint, Excel, Word Mailchimp e-mail marketing Social media channels (Facebook, X, Instagram, LinkedIn, and YouTube) and Sprout Meltwater (media, social & consumer intelligence management tool) Salesforce, Marketing Cloud, Blackthorn Physical Demands and Work Environment Those typical of an office environment. Special Conditions This position requires occasional travel to events.

Safe Driving Record Posting Open Date:

10/12/2026

Regional Campus:

Rutgers University-New Brunswick Home Location Campus:

College Ave (RU-New Brunswick) City New Brunswick State NJ