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Freelance PR Specialist level 2
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Ohio data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$71,670 / year median in Ohio
+0% projected growth
Job Description
- Develop and implement PR strategies
- Write and edit press releases, articles, and other communication materials
- Conduct research to support PR planning and media relations
- Provide tracking, media list/management, organization and metric reporting
- Manage social media and influencer platforms and engage with followers
- Collaborate with journalists and media outlets to secure press coverage
- Monitor and analyze media coverage to measure PR campaign effectiveness ## Skills
- Excellent written, computer and verbal communication skills
- Craft media and influencer lists
- Clear knowledge of AP Stylebook and great grammar skills
- Proficient in proofreading and editing content
- Strong understanding of social media and influencer management
- Experience in writing for various content, including journalism or marketing
- Ability to cultivate relationships with media and influencers
- Knowledge of media relations practices and social media industry trends