Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Job Description:
POSITION SUMMARY
As a senior member of the internal communications team, this role develops and delivers clear communications that drive understanding, alignment, and action across the organization, with a primary focus on frontline and deskless audiences in a multi-location retail environment. The Senior Specialist acts as a "translator," turning complex corporate strategy into store-usable direction and practical tools. This individual works independently to lead end-to-end communications for priority initiatives, operational updates, and executive alignment.
PRIMARY RESPONSIBILITIES/FUNCTIONS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions/primary responsibilities. 35% -
Strategy & Initiative Leadership:
Lead end-to-end communications for priority initiatives, major rollouts, and change management. Build comprehensive plans including objectives, audience segmentation (HQ vs. Frontline), sequencing, and success measures. 25% -
Content Creation & AI Augmentation:
Draft and edit high-quality content across channels, including newsletters, talking points, scripts, and huddle guides. Leverage Generative AI to automate recurring drafts and rapid versioning while maintaining human brand voice and strict confidentiality. 15% -
Meeting & Executive Support:
Advise, counsel, and prepare content for executive and company-level communications. Provide dedicated support for the planning and execution of the Annual Manager Meeting to ensure message clarity and executive alignment. 10% -
Digital Channel & Multimedia Management:
Transform the intranet into an interactive "Engagement Hub" for deskless workers. Produce rapid short-form video updates and training announcements using AI video and other design tools. 10% -
Measurement & Optimization:
Leverage platform analytics and store feedback to identify "friction points" in execution. Use data-driven insights to simplify messaging, tighten calls to action, and reduce communication "noise". 5% -
Stakeholder Management:
Work directly with senior leaders and cross-functional teams (Ops, HR, Legal) to ensure executive alignment and message clarity.
MINIMUM EDUCATION & SKILLS REQUIRED
Educational/Experience Requirements:
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field. Minimum of 5 years of professional communications experience, preferably in a retail or multi-site operational environment. Demonstrated success communicating to frontline/deskless employees.
Required Technical Skills/Knowledge:
Google Workspace Mastery:
Advanced proficiency in Docs (formatting), Slides (storytelling), and Sheets (tracking/reporting).
AI Enablement:
1+ years of experience using Generative AI tools for workflow automation and content drafting.
Multimedia & CMS:
Experience with intranet/CMS publishing tools and rapid video creation software (HeyGen, Adobe Express).
General Knowledge and Abilities:
Editorial Judgment:
Strong mastery of clarity, tone, and plain language; familiarity with AP style.
Data Literacy:
Ability to interpret email open rates, engagement metrics, and sentiment analysis.
Brand Alignment:
Ability to execute designs within a strict Brand Style Guide.
Adaptability:
Proven ability to operate independently and manage multiple timelines in ambiguous situations.
ADKAR Model Proficiency:
Ability to apply the ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model to internal comms preferred.
Physical Requirements:
Primarily desk position; regularly required to sit, occasionally required to stand and walk. Requires frequent and repetitive use of hands/fingers to operate computer equipment. Ability to travel as needed, including driving.
Work Environment:
Office, non-manual work; the worker is not substantially exposed to adverse environmental conditions. This job description is not all inclusive and is subject to change. Additional duties, responsibilities, and tasks may be assigned, as necessary. Employment remains "AT WILL" at all times. Our founder, Les Schwab, built his business from one store to hundreds of locations across the western states, a massive supply chain hub, and a state-of-the-art headquarters, making Les Schwab one of the largest independent tire businesses in the United States. Les believed in treating customers like family. Although he passed away in 2007, his vision remains at the core of the company's culture: give people more for their money, reward employees for their expertise and hard work, earn people's trust, and everyone benefits. Today, the 8,000+ employees of Les Schwab Tire Centers are proud to carry on this legacy. Our unparalleled profit-sharing and benefits package is designed to reward you now and into your future. Competitive compensation Profit sharing bonus Retirement plan funded by Les Schwab Company paid training Medical Insurance Dental Insurance Vision Insurance Vacation & holiday pay Life Insurance Short & long-term disability Les Schwab is an equal-opportunity employer. If you need a reasonable accommodation to complete this application, please contact the manager at the location where you are applying. Privacy Policy Terms of Use Transparency in Supply Chains Act Accessibility
