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RetireEase Senior Services
Community Liaison and Outreach Specialist - Home Care
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on South Carolina data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$71,757 / year median in South Carolina
+5% projected growth
Job Description
Build Relationships. Change Lives. Grow Your Career. At RetireEase Senior Services, we believe exceptional care begins with exceptional relationships. For more than 24 years, RetireEase has helped seniors and their families remain safe, independent, and comfortable in their own homes. We're looking for an experienced healthcare sales professional who is passionate about building relationships, growing business, and making a meaningful impact. About the Position The Director of Business Development & Community Relations serves as the primary ambassador for RetireEase Senior Services, building trusted relationships throughout the healthcare community while driving sustainable company growth. This leadership role develops referral partnerships, increases qualified client referrals, supports caregiver recruitment, expands community awareness, and strengthens the RetireEase brand. Primary Objectives Increase qualified client referrals Develop long-term healthcare referral partnerships Grow profitable client census and revenue Support caregiver recruitment through outreach Increase community awareness Achieve quarterly and annual KPIs What You'll Do Business Development & Sales Develop and execute strategic business development plans. Build referral relationships with physicians, hospitals, rehabilitation centers, SNFs, assisted living, hospice, home health, veterans organizations, attorneys, financial advisors, churches, and community organizations. Own the sales process from referral through admission. Conduct compassionate consultations and convert assessments into new clients. Maintain CRM pipeline and KPI reporting. Referral Partner Development Conduct facility visits, Lunch & Learns, educational presentations, appreciation events, and networking meetings. Community Relations & Marketing Represent RetireEase at networking events, health fairs, workshops, and community presentations. Support marketing campaigns, newsletters, social media, and referral initiatives. Client Experience Respond promptly to referrals, educate families, coordinate smooth transitions, and ensure exceptional customer satisfaction. Strategic Growth Identify market opportunities, strategic partnerships, referral trends, and recommend growth strategies. General Responsibilities Maintain HIPAA compliance. Demonstrate professionalism, accountability, integrity, and innovation. What Success Looks Like Grow referral relationships Increase private-pay census Build trusted healthcare partnerships Exceed KPI goals Deliver exceptional customer experiences Qualifications Bachelor's degree or equivalent experience Minimum 3 years healthcare business development or healthcare sales experience Strong presentation, CRM, networking, and communication skills Valid driver's license The Ideal Candidate Relationship-focused, consultative, strategic, organized, self-motivated, professional, compassionate, competitive, and results-oriented. What You'll Earn Compensation Competitive base salary Uncapped performance-based commission plan Quarterly bonus opportunities Mileage reimbursement Company-issued technology Professional sales training Benefits Flexible Spending Account Dental Insurance Vision Insurance 401(k) with Company Match Paid Time Off Paid Holidays Flexible scheduling Employee Referral Bonus Program Career Growth Outstanding opportunities for advancement as RetireEase continues to expand throughout South Carolina. More Than a Paycheck Build lasting relationships, become a trusted resource within the healthcare community, and make a meaningful difference in the lives of seniors and their families. Why RetireEase? Our mission is to help seniors live independently with dignity, compassion, and excellence. Every referral you generate helps a family find peace of mind. This is more than a healthcare sales position—it's an opportunity to make a lasting impact. Apply Today If you're an experienced healthcare business development professional who is passionate about serving others while achieving outstanding results, we'd love to meet you. Join RetireEase Senior Services and help us change lives— one family at a time.