FCS Marketing Communication Specialist

Company DescriptionStäubli is a value driven technological solutions provider with four dedicated activities: Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

Job DescriptionJob Function:

The FCS Marketing Communicaton Specialist is a hands-on, execution-focused marketer responsible for delivering high-impact marketing initiatives across digital campaigns, events, and lead generation programs.

This role operates at the intersection of a highly agile, business-driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact.

This role requires a self-starter who can not only execute marketing activities, but continuously optimize campaign performance, improve processes, and contribute to scalable marketing operations. The ideal candidate thrives in a fast-paced, cross-functional environment and is motivated to drive measurable business impact.

Reports to:

North America Marketing Manager - Duncan, SC (North America Marketing Team)

Responsibilities and Objectives:

Campaign Execution & Content DevelopmentExecute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)Develop and manage digital content including landing pages, banners, videos, social media posts and website updatesCollaborate with global and regional teams to align messaging and brand standardsTranslate technical product and application knowledge into customer-centric marketing contentSupport internal communication and managerial communications (intranet, Local Director's communication to the teams....)Digital Marketing & Performance OptimizationManage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)Conduct A/B testing and recommend improvements to increase engagement and conversionsSupport dashboard reporting and marketing analytics (Excel)Lead Management & Sales AlignmentManage lead flow, tracking, and reporting within CRM systemsSupport the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teamsEnsure campaign-to-lead linkage for accurate ROI tracking and reportingContribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)Tradeshow & Event ExecutionPrepare and execute technical tradeshows, customer events, and roadshowsManage logistics including booth setup, displays, vendors, and promotional materialsSupport event promotion/training, onsite execution, and post-event lead follow-upTrack event performance metrics and contribute to ROI analysisSupport the execution of internal event (sales meeting, sales training....)Project Management & Marketing OperationsManage multiple projects simultaneously using tools such as Monday.comSupport marketing operations including purchase orders, requisitions, and budget trackingBuild and maintain repeatable workflows, templates, and campaign processesCoordinate with internal stakeholders and external agencies to ensure timelyAdheres to all safety, quality and environmental standardsQualificationsExperience & BackgroundMini 3 years of experience in Marketing Communication, International Business, or related fieldExperience in B2B marketing, industrial or technical industries preferredFamiliarity with brand, product, and/or agency marketing environmentsTechnical & Functional SkillsDigital content and campaign creation (ads, landing pages, email, video, web content)Campaign execution and marketing automation (Eloqua, CRM systems)Basic understanding of SEO/GEO/SEM and digital marketing best practicesMarketing data analysis and reporting (Excel required)Project management and organizational skillsExperience with tradeshow/event coordinationBudget managementTools & PlatformsExperience with (or ability to quickly learn):

CRM:

AureaSocial media:

EmplifyMarketing Automation:

Eloqua is a plus

Project Management:

Monday.com

Content/Design:

Adobe Creative Suite, Adobe Experience ManagerSAP:

Purchase Requisition, Purchase OrdersSales Enablement:

ShowpadAdditional InformationPhysical Requirements:

Periods sitting at a desk and working on a computerMust be able to lift, push, pull, and carry objectsMust be able to lift up to 25 pounds at timesDexterity and accuracy as needed to operate equipmentWork schedule:

Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.

This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90 day training program.

Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.