A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
Digital Marketing and Communications Specialist Reports To:
Director of Marketing Job Type:
Full-time About Loudoun United FC Loudoun United FC is a professional soccer team based in Leesburg, Virginia, competing in the USL Championship. We are committed to developing talent, engaging with our community, and providing an exciting matchday experience for our fans. We are a dynamic and growing organization passionate about soccer and dedicated to excellence both on and off the field. Position Summary Loudoun United FC is seeking a highly motivated and creative Digital Marketing and Communications Specialist to join our team. Reporting directly to the Director of Marketing, this role will be instrumental in developing and executing our digital content strategy across various platforms. The ideal candidate will have a strong understanding of digital marketing trends, a keen eye for compelling content, and the ability to manage multiple projects simultaneously to drive brand presence, fan engagement, and revenue goals. Key Responsibilities Video Content Creation & Management Lead the conceptualization, filming, editing, and production of high-quality video content for all digital platforms (social media, website, email, and in-stadium screens). Develop a consistent video content calendar aligned with team initiatives, gamedays, and corporate partner campaigns. Manage video archives, ensuring proper organization, tagging, and accessibility. Social Media Management Develop and implement engaging social media strategies across all Loudoun United FC platforms (e.g., Instagram, X/Twitter, Facebook, TikTok, YouTube). Create compelling written, graphic, and video content tailored to each platform's audience and modern best practices. Monitor social media channels for trends, fan engagement, and community feedback, responding appropriately to foster positive interactions. Analyze social media performance data to identify areas for growth and optimization. Email Marketing Design, write, and execute full-lifecycle email marketing campaigns, including newsletters, promotional offers, ticket alerts, and fan engagement communications. Manage, clean, and segment email subscriber lists to maximize engagement. Analyze email campaign performance and continuously optimize for improved open rates, click-through rates, and conversions. Website Content Management Regularly update and maintain the Loudoun United FC website with fresh, engaging, and accurate content (news articles, player bios, schedule updates, and matchday information). Ensure website content is optimized for SEO, mobile responsiveness, and overall user experience. Collaborate with ticketing, partnerships, and operations departments to ensure timely and relevant information is published. Content Strategy & Production Contribute to the overall marketing strategy, identifying new opportunities and innovative digital avenues to grow the fan base. Collaborate with the broader marketing team to ensure consistent, cohesive brand messaging across all digital touchpoints. Assist with photography and graphic design needs as required. Analytics & Reporting Track, analyze, and report weekly/monthly performance metrics of all digital marketing initiatives to the Director of Marketing. Provide data-driven insights and actionable recommendations for optimizing future campaigns. Stay up-to-date with sports industry trends, digital platform algorithms, and emerging technologies.
Qualifications Experience:
2-4 years of professional experience in digital marketing, with a proven track record in video production, social media management, email marketing, and website content administration.
Technical Skills:
Proven expertise in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Proficiency with graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva). Experience with major email marketing platforms and Content Management Systems (CMS).
Communication:
Excellent written and verbal communication skills with a keen eye for detail and strong storytelling abilities.
Work Style:
Ability to work independently and collaboratively within a fast-paced, dynamic sports entertainment environment. Excellent project management skills with the ability to meet tight deadlines.
Industry Passion:
A strong passion for soccer and a deep understanding of the sports and entertainment landscape is highly preferred.
Flexibility:
Ability to work non-traditional hours, including evenings, weekends, and holidays as required by the team's matchday and events schedule. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
