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Navy Federal Credit Union

Senior Internal Communications Specialist

Career Insights for Communications / Public Relations Specialist

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What they do

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.

$83,766 / year median in Virginia

+4% projected growth

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Job Description

Responsible for leading the development and delivery of internal communications that drive engagement and support business priorities. Design and implement communication strategies across multiple channels with minimal supervision. Manage communication channels and optimize processes for efficiency and effectiveness. Partner with cross-functional teams and stakeholders to ensure alignment and consistency of messaging. Provide guidance on compliance and best practices, reviewing and refining communications for quality. Handle complex assignments independently and mentor junior team members on tools, processes, and standards. Minimum of 5+ years of experience in communications or related field. Complete knowledge and understanding of business area/specialization. Strong storytelling and messaging skills tailored to diverse employee audiences. Ability to analyze communication effectiveness using metrics and feedback. Experience supporting change management and organizational initiatives. Skilled in stakeholder management and executive communication support. Ability to coach junior team members and provide editorial guidance. Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field or the equivalent combination of training, education and experience. Desired Qualifications Master's degree in Communications, Public Relations, Journalism, Marketing, or related field or the equivalent combination of training, education and experience.
Additional Information Hours:
Monday - Friday, 8:00AM - 4:30
PM Location:
141 Security Drive, Winchester, VA 22602 Leads the planning, development, and execution of internal communications that align with business objectives and enhance employee engagement. Combines strategic insight, content development, and cross-functional collaboration to support key initiatives and organizational change. Leads communication planning and execution for major business initiatives and organizational changes. Analyzes strategic inputs to develop communications that inform internal audiences. Serves as a strategic partner to business leaders, advising on messaging and engagement strategies. Creates, measures, and delivers clear, engaging content across internal channels (e.g., intranet, email, digital signage). Develops messaging frameworks and executive communications for senior leaders. Prepares professional documents using complex writing standards, adapting tone and style for specific audiences. Develops project plans, drafts timelines, and prioritizes tasks to achieve communication milestones. Manages cross-functional campaigns with measurable outcomes, ensuring alignment with organizational priorities. Uses the team's content management system and tracking mechanisms to monitor progress. Collects and analyzes communication metrics and employee feedback to inform content strategy and improve effectiveness. Understands business needs and challenges, recommending communication solutions that drive clarity and impact. Explains ideas clearly, offers alternatives, and mentors junior team members. Collaborates across departments to ensure consistent messaging and resource alignment. Works under limited supervision, demonstrating initiative and ownership of complex communication projects. May perform other duties as assigned