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Marketing & Communications Specialist
Career Insights for Communications / Public Relations Specialist
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Scorecard
Based on Wisconsin data
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What they do
A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization. Provides information to employees on company activities, such as the launch of a new product or a community service initiative. Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning.
$69,718 / year median in Wisconsin
+1% projected growth
Job Description
Responsibilities:
- Create and distribute compelling communication materials, including newsletters, appeal messages, reports, media content, and promotional pieces that support fundraising and brand visibility.
- Manage website content and updates across organizational web properties, ensuring information is accurate, timely, and aligned with current campaigns and initiatives.
- Oversee day-to-day social media activity on platforms such as Facebook, Instagram, and YouTube, developing content that increases audience engagement and supports outreach goals.
- Build and maintain positive relationships with donors, sponsors, and community partners through thoughtful communication, stewardship, and follow-up activities.
- Support fundraising campaigns by coordinating email outreach, direct-mail-related messaging, audience lists, and donor appeals throughout the year.
- Produce creative assets such as invitations, flyers, graphics, and other branded materials to assist internal teams and member-facing initiatives.
- Research, write, edit, and format recurring publications and mission-focused content, including newsletters, reflections, and story-driven communications.
- Track donor and campaign information, maintain organized records, and prepare weekly or monthly reports that measure outreach and fundraising performance.
- Assist with the planning, promotion, and execution of appreciation gatherings and community or fundraising events.
- Help share organizational stories with external audiences through media outreach and other public-facing communication efforts as needed.