Public Relations Coordinator

Job Category:

Marketing /

Communications Work Shift/Schedule:

Varies Northeast Georgia Health System is rooted in a foundation of improving the health of our communities. About the

Role:

Job Summary Responsible for creative planning, coordination and implementation of all aspects of promotional plans to assist System services with promotional needs. Responsibilities also include the coordination of hospital publications, development of special purpose collateral pieces, coordination of special events and health education programs, assistance with media relations and other duties as assigned. Requires excellent writing and proofreading skills, creative concepting, art direction and event planning skills. Responsible for effectively maintaining the organization's brand. Minimum Job Qualifications Licensure or other certifications:

Educational Requirements:

Bachelor's Degree in communication related field

Minimum Experience:

Must be proficient in Microsoft Office Suite and web content management

Other:

Bachelor's degree in a communication related field Preferred Job Qualifications Preferred Licensure or other certifications:

Preferred Educational Requirements:

Preferred Experience:

Experience with Quark, Adobe Photoshop and Illustrator beneficial

Other:

Job Specific and Unique Knowledge, Skills and Abilities Proactive strategic and creative/marketing planning skills Ability to take initiative, work independently, multi-task and prioritize with little or no supervision. Ability to handle confidential information with discretion and have a strong work ethic. Strong writing skills across all media (print, web, presentations, etc.), as well as expert proofreading skills Knowledge of online advertising and promotion (social media, online advertising, search engine optimization) Strong interpersonal and teamwork skills Good media relations skills, including crisis management and knowledge of AP Style guidelines Must provide strong attention to detail and follow-through Demonstrates knowledge of design principles and creative concepts to coordinate with graphic designers to ensure effective design of brochures, ads, publications, signs, etc. Essential Tasks and Responsibilities Ability to effectively manage multiple projects and requests simultaneously within assigned deadlines including coordinating production of advertising and support materials such as print ads, direct mails and brochures. Updates service line web content as needed Acts as art director for photo shoots, working with professional photographers as needed to enhance appeal of promotional materials Prepares copy for hospital publications and other communication materials in accordance with assigned deadlines Acts as editor for assigned hospital publications, such as Friday Flier Coordinates media relations including releasing patient information in accordance with hospital policy, writing and distributing press releases and coordinating requests for media interviews Schedules speakers for public presentations and coordinates special events such as community education programs. Works to establish positive working relationships with service managers by establishing and meeting deadlines, scheduling, attending or leading necessary meetings. Handles promotion requests from service managers as well as PR specialists within the department to contribute to service line marketing plans. Keeps PR Director, Manager and appropriate PR specialists abreast of specific issues which may require intervention by Director or other management Coordinates online advertising and promotion through social media, online advertising and search engine optimization

Physical Demands Weight Lifted:

Up to 20 lbs, Occasionally 0-30% of time

Weight Carried:

Up to 20 lbs, Occasionally 0-30% of time

Vision:

Moderate, Occasionally 0-30% of time

Kneeling/Stooping/Bending:

Occasionally 0-30%

Standing/Walking:

Frequently 31-65%

Pushing/Pulling:

Occasionally 0-30%

Intensity of Work:

Frequently 31-65%

Job Requires:

Reading, Writing, Reasoning, Talking, Keyboarding, Driving Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

NGHS:

Opportunities start here. Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Northeast Georgia Health System (NGHS) is a non-profit on a mission of improving the health of our community in all we do. Our team cares for more than 1 million people across the region through five hospitals and a variety of outpatient locations. Northeast Georgia Medical Center (NGMC) has campuses in Gainesville, Braselton, Winder, Dahlonega and Demorest - with a total of more than 850 beds and more than 1,200 medical staff members representing more than 60 specialties. Learn more at www.nghs.com.