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Digital Fundraising Strategy Lead
Career Insights for Digital Content Manager
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What they do
A Digital Content Manager oversees the content that appears on a website or social media channels. Manages a team of content producers and assign projects and tasks related to production of digital content.
$104,721 / year median in the U.S.
-1% projected decline
Job Description
Digital Fundraising Strategy Lead
at American Heart Association in Fayetteville, Arkansas, United States
Job Description
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. This is a remote and flexible location position.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
\#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on heart.jobs/.
Responsibilities
This role leads the development of compelling digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors. This position serves as the organization's subject matter expert for digital campaign performance, leveraging analytics and audience insights to continuously optimize engagement, fundraising outcomes, and participant experiences. The Digital Content Lead collaborates closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.
Digital Campaign Strategy & Execution
+ Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
+ Manage the creation and production of digital content, including:
+ Email copy and design
+ Digital advertising assets
+ Video and audio content
+ SMS and mobile messaging
+ Social messaging content
+ Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launc
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