POSITION OVERVIEW

The Social Media Content Creator is a highly creative, organized, and social media-savvy team member. This individual should be comfortable managing multiple projects simultaneously while producing professional-quality content that aligns with broader marketing objectives and brand standards. The ideal candidate is equal parts storyteller, project coordinator, and visual communicator. They possess a strong creative eye, excel at creative asset management, and are highly skilled in short-form video production. Working directly under the guidance of the Social Media Manager, this position plays a critical role in executing the organization's social media creative initiatives. The Content Creator / Social Media Coordinator will translate strategic direction into compelling content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following: Other duties may be assigned. Content Creation & Production Create and edit high-quality short-form videos, including Reels, TikTok videos, YouTube Shorts, behind-the-scenes content, interviews, and event coverage for use in social media and digital marketing. Experienced with photo and video production, including editing, lighting and sound. Understands shot planning and editing sequence to manage content efficiency. Solid understanding of visual storytelling, design principles, and brand consistency. Knowledgeable in Adobe Photoshop, Lightroom, Premiere Pro, and After Effects. Social Media Management Work closely with the Social Media Manager to execute social media campaigns, and platform-specific content plans. Help schedule and maintain content calendars. Ensure all content reflects established brand standards, voice, and messaging. Share audience feedback, content ideas, and trend observations with the Social Media Manager to help inform future content development. Foster meaningful audience engagement and help build an active online community specific to each brand. Cross-Functional Collaboration & Asset Management Collaborate with videographers, designers, photographers, and digital marketers. Participate in content planning sessions, creative brainstorming meetings, and campaign development discussions. Help maintain the digital asset library assets, ensuring all photo, video, graphics, and supporting materials are properly organized, tagged, archived, and accessible. Creative Development Contribute fresh ideas during creative brainstorming sessions and planning meetings. Identify and execute content opportunities based on seasonal events, promotions, trends, and audience behavior. Help evolve and maintain a visually compelling social media presence. Identify new content formats and storytelling approaches to improve engagement and brand awareness.

QUALIFICATIONS

Required:

Advanced experience shooting, editing, and producing high-quality short-form video. Strong proficiency with Canva and familiarity with Adobe Creative Suite, CapCut, Premiere Pro, Photoshop, Lightroom, Illustrator, or similar creative platforms. Proven experience creating content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging social platforms. Minimum of two years of experience in social media management, digital marketing, content strategy, or related field preferred.

Preferred:

Professional photography and videography experience. Experience creating content within hospitality, entertainment, gaming, lifestyle, tourism, events, casino, or agency environments. Influencer, creator, media partner, and community organizations experience.

REQUIRED TECHNICAL / OTHER SKILLS / LICENSES

Canva, Meta Business Suite, Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Sprout Social, Hootsuite, Adobe Creative Suite, CapCut, Premiere Pro, Photoshop, Lightroom, Illustrator, or similar creative platforms.

EDUCATION

Associate's Degree required. Bachelor's Degree in Marketing, Communications, Advertising, Public Relations, Digital Media, or related field preferred.

LANGUAGE

Excellent written and verbal communication required. Ability to effectively present information and respond to questions from employees, customers, media and the general public.

MATHEMATICAL SKILLS

Ability to calculate basic figures.

REASONING ABILITY

Ability to solve practical problems and deal with an assortment of variables. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

REQUIRED OTHER SKILLS

Working knowledge of computers and most commonly used business software, to include: Microsoft Office, E-mail, and Internet. Since driving a vehicle during the scope of employment is necessary, incumbent should possess a valid California driver's license and carry automobile liability insurance that meets or exceeds State requirements. A clear Motor Vehicle Record is required. Updated MVR's may be periodically collected. Maintains a positive, upbeat role in the Company. Promotes and exemplifies the Company's values and represents departmental objectives and interests to internal and external customers. Detail oriented and ability to work under tight deadlines. Displays professional conduct within and outside office when conducting agency business.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please see attached Physical Demands of Position.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is seldom exposed to outside weather conditions. The noise level in the work environment is quiet to moderate.

CONFIDENTIAL INFORMATION

The incumbent will at times encounter private information or legal documents specific to clients or staff that is not to be disseminated to other employees, clients or the public.

COMPANY FUNDS

This position may have access to funds such as a company credit card or be reimbursed for personal money spent for business through an expense report.

PAY RATE IS BASED ON EXPERIENCE.

Pay:

$23.00 - $25.00 per hour

Benefits:

401(k) 401(k) matching Flexible spending account Health insurance Paid time off Parental leave Vision insurance

Work Location:

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