Website and Content Specialist

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth.

Essential Duties and Responsibilities:

Working closely with the firm's Website Manager, the Website and Content Specialist is responsible for assisting with the implementation of updates and improvements to the firm's flagship website—www.wsgr.com—as well as various external-facing microsites and blogs. This individual will also be expected to contribute to website content updates and improvements, in addition to helping to identify and execute SEO/GEO strategies to improve website visibility and engagement and drive increased traffic from search engines and other sources. The Website and Content Specialist's scope of responsibilities includes both scheduled, proactive website management tasks and ongoing requests and special projects that arise from internal clients in the usual course of business. When possible, projects are driven by approved strategies and business objectives, and outcomes are measured through analytics, engagement statistics, and traffic reports. This role can be hybrid or remote with a PST work schedule. Specific responsibilities of the Website and Content Specialist include (but are not limited to) the following: Website Management Help maintain the firm's flagship website (wsgr.com), which contains over 25,000 web pages, including bios for 1,000+ attorneys and other professionals. This includes monitoring, updating, and reviewing content to ensure compliance with Wilson Sonsini brand and style guidelines; creating new pages; and identifying and editing photos and other graphic images that appear on the site. Post newly received headshots to corresponding bio pages and ensure all photos are up to date. Assist with updating the firm's various microsites and blogs (e.g., Emerging Companies and Venture Capital microsite, Careers microsite, Data Advisor blog, Known Trends blog) with new content. Troubleshoot website-related technical issues/challenges in a swift and seamless manner to ensure an uniterrupted digital presence. Help ensure website accessibility and take a proactive approach to compliance issues. Website Content Continuously audit existing wsgr.com content to proactively identify areas that would benefit from updates and recommend corresponding changes. Work with relevant content owners (e.g., attorneys, internal administrative contacts) to revise that content, obtain any required approvals, and publish updated copy. Help organize and maintain a robust library of brand-appropriate images and graphics for use on the firm's web properties and handle requests for image/graphic edits. Assist with preparing basic summaries of client matters for publication on wsgr.com and the firm's intranet. Other Responsibilities Build time-sensitive HTML emailers for firm-issued client alerts (approximately 300 per year), import them into the firm's CRM platform, distribute them to the relevant client mailing lists, and publish them to wsgr.com, firm blogs (using Wordpress), and social media platforms. Troubleshoot HTML templates related to email platforms. Help maintain and publish a wide range of content on the firm's intranet, including content on the Marketing Department's intranet site and the intranet home page news carousel. Assist with maintaining the firm's podcast and video platforms by adding, uploading, and distributing new Wilson Sonsini-issued podcasts and videos (YouTube and Vimeo). Assist with new headshot queries and cross-check with Creative Services team to determine usability. Required Education and/or Work Experience Minimum of three years of website or website content management experience; law firm or professional services marketing experience a plus. Ability to work independently—as well as collaboratively as part of a larger team—and successfully carry out projects to completion. Proven ability to prioritize numerous tasks, work well under pressure, and meet tight deadlines, while maintaining a positive attitude and providing exemplary responsiveness and client service. Excellent verbal and written communication skills, including the ability to effectively and professionally communicate with internal and external clients. Bachelor's degree or equivalent. Position Competencies and Skills Fluency in HTML and Javascript highly preferred. Proficiency with Wordpress, Adobe Dreamweaver, Adobe Photoshop, Marketo, and Salesforce preferred. Experience with emailer-building software and managing email campaigns preferred. Superior proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Microsoft SharePoint. Experience with RubyLaw CMS a plus. The primary location for this job posting is in Palo Alto, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate's qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location. The anticipated pay range for this position is as follows:

Palo Alto, San Francisco:

$81,600 - $110,400 per year.

Century City, Los Angeles, San Diego, Seattle:

$73,100 - $98,900 per year. The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package. Benefits information can be found here. Equal Opportunity Employer (EOE). careers.wsgr.com Wilson Sonsini is the premier legal advisor to technology, life sciences, and growth enterprises worldwide, as well as the venture firms, private equity firms, and investment banks that finance them. We represent more than 300 public enterprises and 3,000 private companies in a wide range of today's cutting-edge industries, from AI and fintech to life sciences and mobility. For more than 60 years, our attorneys and professional staff have created a unique working environment. With deep roots in the fast-paced and innovative world of Silicon Valley, the firm fosters an entrepreneurial spirit and team-oriented approach for all employees, providing professional and personal development opportunities and encouraging all departments to promote a stable and optimal work/life balance. Wilson Sonsini is committed to creating a diverse and inclusive workforce globally. We have built a culture in which employees of all backgrounds, viewpoints, and experiences are encouraged and empowered to achieve their maximum potential. Our firm is consistently recognized among the top law firms in annual diversity rankings. For example, Wilson Sonsini ranked No. 2 among firms with more than 600 attorneys in Law360's 2023 Diversity Snapshot. Additionally, in 2024, for the sixth consecutive year, Wilson Sonsini achieved Mansfield Plus Certification, and in 2023, for the fourth consecutive year, the firm achieved a top score of 100 on the Human Rights Campaign Foundation's Corporate Equality Index. We are also dedicated to enhancing the communities in which we live and work by providing legal services, financial support, and volunteer services to worthy agencies and individuals in need. In 2023, Wilson Sonsini attorneys and staff provided more than 95,000 pro bono hours. and participated in more than 140 community service projects. The Wilson Sonsini Foundation contributed nearly $2 million to almost 120 law-related organizations and nearly 160 community organizations in 2023. Wilson Sonsini has 17 offices in 17 technology and business hubs worldwide. Austin, TX Boston, MA Boulder, CO Brussels, Belgium Century City, CA Hong Kong London Los Angeles, CA New York, NY Palo Alto, CA Salt Lake City, UT San Diego, CA San Francisco, CA Seattle, WA Shanghai (China) Washington, D.C. Wilmington, DE