Digital marketing and Content Creator for Sports boutique

About La Byci La Byci is a growing Outdoor and athleisure boutique blending cycling and running culture, fashion, wellness, and community. We create premium experiences around movement, style, and lifestyle , both online and in-store. We're looking for a creative, organized, and trend-aware Digital Marketing & Content Creator to help grow our brand presence across social media, email, paid ads, and content campaigns. Job Overview We are seeking someone who can both create engaging content and execute digital marketing strategies that increase brand awareness, traffic, and sales. This role is ideal for someone who loves: Social media Fashion & lifestyle brands Outdoor and wellness culture Content creation Community engagement Growth marketing ResponsibilitiesContent Creation Create Instagram Reels, TikToks, Stories, and photo content Capture in-store lifestyle content and product features Edit short-form videos and graphics Maintain brand aesthetic and voice Digital Marketing Manage Instagram, TikTok, Pinterest, and Facebook Assist with Meta Ads and Google Ads campaigns Create email marketing campaigns (Klaviyo or similar) Schedule and publish content consistently Monitor analytics and engagement performance Brand & Community Help coordinate influencer collaborations Support local events and community rides Engage with followers and customers online Research trends and viral content opportunities Qualifications Experience creating content for social media brands Strong understanding of Instagram and TikTok trends Basic video editing skills (CapCut, Canva, Adobe, etc.) Familiarity with Meta Business Suite and/or Google Ads Strong communication and creative skills Photography or videography experience is a plus Passion for fitness, fashion, cycling, or wellness preferred Preferred Skills Shopify experience Email marketing experience Paid ads knowledge UGC-style content creation Copywriting Canva / Adobe Creative Suite Compensation Competitive hourly pay or salary (based on experience) Flexible schedule Growth opportunity within the brand Employee discounts Creative and collaborative environment Schedule Part-time or Full-time On-site Some weekend/event availability To Apply Please send: Resume Portfolio or social media examples Instagram/TikTok handles (if applicable) Short introduction about why you'd be a good fit for

La Byci Pay:

$4,000.00 - $5,000.00 per month

Benefits:

Paid time off Application Question(s):

Portfolio Quality Check :

Please share your Instagram, TikTok, or portfolio. Applications without this will not be considered. Taste +

Eye Test:

What brands or creators inspire your content style? (List 2-4 and briefly explain why.)

Real-World Thinking:

If you walked into La Byci today, what type of content would you create in your first 30 minutes?

Language:

English (Required)

Location:

Miami, FL 33127 (Preferred)

Work Location:

In person