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Insight Global

Website Content Specialist

Career Insights for Digital Content Manager

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Based on Minnesota data

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What they do

A Digital Content Manager oversees the content that appears on a website or social media channels. Manages a team of content producers and assign projects and tasks related to production of digital content.

$104,129 / year median in Minnesota

-10% projected decline

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Job Description

Job Description Insight Global is seeking a detail-oriented Website Content & Digital Operations Specialist to support execution and management of website experience. This role will be responsible for website content updates, content authoring, SEO support, quality assurance testing, project coordination, and workflow management across multiple stakeholders. The ideal candidate is highly organized, comfortable managing multiple projects simultaneously, and has experience working within a content management system (Contentful preferred). This role will partner closely with the Website Strategy Lead to ensure website initiatives are delivered accurately, efficiently, and on schedule. Key Responsibilities Website Content Management
  •  Author, edit, and publish website content within Contentful.
  •  Support ongoing website maintenance and content updates.
  •  Draft website copy and content updates based on stakeholder requests.
  •  Coordinate content reviews and approvals across internal teams.
  •  Ensure content aligns with brand, legal, and regulatory requirements. Project Coordination & Workflow Management
  •  Manage intake and organization of website requests through Asana and other project management tools.
  •  Track project status, deadlines, dependencies, and stakeholder feedback.
  •  Coordinate with creative, web development, and marketing teams to keep projects moving forward.
  •  Maintain documentation and ensure website requests are properly prioritized and organized. Regulatory & Approval Process Support
  •  Submit website updates and documentation through AssurX (legal) workflows.
  •  Track review status and follow through on approvals.
  •  Ensure required documentation and records are maintained throughout the review process.
  •  Partner with cross-functional stakeholders to facilitate timely approvals. SEO & Website Optimization
  •  Support SEO initiatives including metadata updates, content optimization, internal linking, and page updates.
  •  Assist with implementing SEO recommendations and monitoring content performance. Quality Assurance & Testing
  •  Conduct website QA testing prior to publication.
  •  Validate links, forms, content accuracy, mobile responsiveness, and functionality.
  •  Document issues and coordinate resolution with development partners. Analytics & Reporting
  •  Assist with website reporting and performance monitoring as needed.
  •  Support analysis of website traffic, engagement, and conversion metrics to inform optimization efforts.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review
Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review
Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Required
  •  Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field.
  •  2+ years of experience in website management, content operations, digital marketing, or related roles.
  •  Experience working within a CMS
  •  Strong project management and organizational skills.
  •  Excellent written and verbal communication skills.
  •  Ability to manage multiple projects and deadlines simultaneously.
  •  Strong attention to detail and process-oriented mindset. Preferred
  •  Experience with Contentful.
  •  Experience with Asana or similar project management tools.
  •  Experience with regulatory review workflows and approval systems such as AssurX.
  •  SEO knowledge and experience implementing optimization recommendations.
  •  Experience writing or editing website content.