Senior Content Strategist

Senior Content Strategist Good Shepherd Rehabilitation • 607 Cleveland Allentown, PA Full Time (40 hrs/wk), Day Shift, TBD JOB SUMMARY We're looking for a Senior Content Strategist who can architect, create, and optimize high-impact content across formats and channels. This role blends editorial excellence, content systems thinking, and multimedia storytelling. You'll build structured content hubs on our website, translate complex clinical concepts into accessible narratives, and ensure our content performs in an SEO- and AI-driven search landscape. If you're a seasoned storyteller with a background in journalism, editorial work, or media production — and you love turning complexity into clarity — this role will feel like home. The position is hybrid, with in-person offices located in Allentown, Pa., and requires some travel around the Pennsylvania and NJ region. This position reports to the Director of Marketing.

ESSENTIAL FUNCTIONS

Content Architecture & Strategy Build diagnosis/disease- and treatment-focused content hubs that serve as authoritative, structured resources. Develop content frameworks aligned with SEO and AI-driven search behavior, semantic search, and user intent. Maintain and evolve the editorial calendar, ensuring consistent, strategic publishing. Content Creation & Editorial Excellence Write long-form, authoritative content that is accurate, engaging, and optimized for search. Conduct provider interviews and translate clinical or technical concepts into clear, human-centered narratives. Create Q&A libraries and blogs, case studies, and patient-friendly explainers. Produce video explainers, scripts, press releases and podcast content in collaboration with internal and external partners. Cross-Functional Collaboration Provide content for email marketing campaigns. Work closely with subject matter experts (SMEs), providers, clinicians, and internal stakeholders to ensure accuracy and alignment. Manage and guide freelance writers and production companies ensuring quality, consistency, and adherence to brand voice.

OTHER DUTIES AS ASSIGNED, INCLUDING COMMUNICATIONS SUPPORT

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's degree in journalism, communications or a relevant field. Work Experience 5-10 years of experience in content strategy, journalism, editorial work, or multimedia production. Experience interviewing subject-matter experts and translating complex information into accessible content. Healthcare experience is not required, but familiarity with clinical or scientific topics is a plus. Licenses / Certifications N/A GOOD

SHEPHERD'S UNIVERSAL FLU PROGRAM

As a health-care provider, we have a professional and ethical obligation to protect our patients and residents from developing further complications.

GOOD SHEPHERD'S UNIVERSAL FLU PROGRAM

To protect our patients and residents, Good Shepherd requires influenza (flu) vaccinations for all Associates, licensed independent practitioners, contracted, agency and temporary employees, students and volunteers. •

Important Note:

Good Shepherd & GSPP Rehabilitation are drug free and tobacco free work environments. As a result, candidates selected for employment may be subject to a drug screen test.•Good Shepherd is an Equal Employment Opportunity employer and does not discriminate in its hiring or employment practices. All qualified applicants will receive consideration without regard to their race, color, creed, religion, national origin, age, disability, sex, sexual orientation, veteran status or any other characteristic protected by State or Federal law.