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CM
Chaos' Mom, LLC
Social Media Manager and Content Creator
Career Insights for Digital Content Producer / Writer
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Scorecard
Based on Virginia data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$69,106 / year median in Virginia
+9% projected growth
Job Description
Job Summary We are seeking a dynamic and innovative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging social media strategies, and analyze performance metrics to drive brand awareness and audience engagement. Your energetic approach will inspire audiences, foster community relationships, and amplify our marketing efforts through creative storytelling and strategic media management. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in the digital marketing landscape. Duties Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement. Create high-quality, visually appealing content including graphics, videos, photography, and written posts using Adobe Creative Suite tools such as Photoshop and Illustrator. Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor interactions, and respond promptly to audience comments or inquiries. Conduct social listening to gather insights on brand perception, trending topics, and competitor activities; utilize findings to refine content strategies. Implement social media advertising campaigns on platforms like Facebook Advertising to target specific audiences and optimize ad performance through continuous analysis. Monitor digital marketing performance metrics using Google Analytics and media performance analytics tools; generate reports to evaluate campaign success and inform future initiatives. Collaborate with public relations teams to align messaging, manage relationship building with influencers or partners, and enhance overall brand reputation through strategic communication efforts. Qualifications Proven experience in social media management, content creation, digital marketing analytics, and media editing tools such as Adobe Photoshop, Illustrator, and video editing software. Strong understanding of SEO principles, keyword research techniques, web analytics, and e-commerce strategies to maximize online visibility. Excellent written communication skills with the ability to craft engaging content tailored for diverse audiences across various social media platforms. Proficiency in social listening tools like Hootsuite or Buffer for monitoring brand mentions and industry trends; ability to analyze social media analytics effectively. Knowledge of branding principles combined with graphic design skills for creating compelling visual assets that resonate with target audiences. Ability to manage multiple projects simultaneously while maintaining attention to detail; proactive problem-solving skills are essential. Experience in public relations or relationship management will be considered a plus; familiarity with digital marketing performance monitoring is highly valued. Join us as we harness the power of digital storytelling! Bring your creativity, strategic thinking, and passion for social media marketing to help us connect authentically with our community while advancing your career in a vibrant environment dedicated to innovation and growth.