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HM
Hi Marley
Sr. Content Manager, Learning & Enablement (Customer)
Career Insights for Digital Content Manager
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Scorecard
Based on Massachusetts data
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What they do
A Digital Content Manager oversees the content that appears on a website or social media channels. Manages a team of content producers and assign projects and tasks related to production of digital content.
$125,208 / year median in Massachusetts
-8% projected decline
Job Description
Sr. Content Manager, Learning & Enablement (Customer) Hi Marley Boston, MA Job Details $71,100
- $132,000 a year 6 hours ago Benefits Paid parental leave Disability insurance Health insurance Dental insurance 401(k) 4% Match Parental leave Vision insurance 401(k) matching Life insurance Qualifications Video tutorial instructional content development Automation Tooling 5 years Curriculum design Process design Improving operational efficiency Pendo user guidance Taxonomy Collaboration with product development teams Zendesk Continuous improvement Content creation for professionals Content performance analytics Video communication Developing new training programs Customer service knowledge base E-learning platforms User guides HubSpot AI-driven automation Online help documentation Senior level SaaS Editorial guidelines Adult learning Content review Content architecture Content strategy alignment Communication skills Full Job Description Insurance touches people during some of the most challenging moments in their lives.
What You'll Do:
Govern & Audit Enablement Content:
Audit existing enablement content across channels (Help Center, release materials, training assets) to identify what's current, what's stale, and what's missing Define and maintain a taxonomy and organizing structure so any team member can answer "what exists for this topic or customer" without hunting for it Establish content standards — format, tone, accuracy, and update cadence — and a repeatable process for keeping content current as the product evolves Own the enablement content system as a source of truth, in partnership with Product's documentation efforts Design & Create Enablement Content Lead the design and creation of Hi Marley's highest-stakes and most complex enablement materials — content that requires real instructional design, not just documentation Define the design frameworks and quality standards that other content contributors follow, grounded in adult learning principles Develop reusable, modular content formats (learning in the flow of work pop-ups, guides, walkthroughs, quick references, video) that reduce one-off creation across the team Use feedback and usage data to measure and continuously improve content effectiveness, not just accuracy Maintain the Customer-Facing Help Center Own ongoing accuracy, consistency, and clarity of Help Center content Proactively identify and refresh outdated content rather than waiting for it to be flagged Ensure content reflects real customer workflows, not just feature descriptions Execute Release Enablement Partner or consult as needed with Product and Product Marketing to translate releases into practical enablement materials Ensure release-related content is discoverable within the same governed system as everything else Partner Cross-Functionally to Improve Process & Efficiency Collaborate with Product, Product Marketing, Operations, and Customer Success to gather accurate inputs and understand how content is used Track recurring questions and gaps to translate them into content improvements Leverage AI and modern tooling to increase content speed, consistency, and quality Identify incremental improvements to the content governance system over timeWhat We're Looking For:
5-7+ years of experience in content strategy, instructional/enablement design, or content governance within SaaS Demonstrated ability to both design content systems (taxonomy, standards, governance) and create effective content hands-on Strong instructional design instincts, grounded in adult learning and adoption of new information Strong written communication skills and attention to detail Comfort setting standards and driving consistency across contributors without formal authority over them Systems-oriented mindset with a focus on reusability, accuracy, and efficiency Practice using AI and/or other automation capabilities to improve output quality and speed Experience using tools such as Zendesk, Loom, HubSpot, Pendo or comparable enablement/content platforms Cross-functional collaboration experience with Product, Product Marketing, Operations, or Customer Success teams A genuine curiosity about AI and emerging technologies, paired with the judgment to apply them thoughtfully and responsiblyCompensation, Benefits & Perks:
At Hi Marley, we are committed to fair and transparent pay practices. The annual base salary for this role is expected to fall within the range of [$71,100- 132,000], depending on experience, skills, qualifications, and location.
- we all work hard and take time when we need it
Who We Are:
At Hi Marley, our culture is built on three core values that every employee embodies: Max Courage- We encourage our team, our customers, and their customers to dream big, try new ideas, and maximize impact by measuring risk. Be Humble
- We lead with appreciation and promote a culture of humility, compassion, and openness to learn from anyone, anywhere. Ubuntu ("I am because we are")
- We believe true success is much bigger than any single individual or company.