FLSA Status:

Non-Union, Non-ExemptUnder the supervision of the Chief Information and Innovation Officer, the Digital Content Creator is responsible for developing, producing, and managing engaging digital content that promotes the school department's mission, celebrates student and staff achievements, and strengthens communication with families, staff, and the community.

This position serves as the district's visual storyteller by creating professional photography, videography, graphic design, social media content, website updates, newsletters, and multimedia campaigns. The Digital Content Creator works collaboratively with school administrators, teachers, students, and district leadership to ensure consistent branding and effective communication across all digital platforms.

EXEMPLARY DUTIES AND RESPONSIBILITIES

Content CreationCapture high-quality photography and video at district events, classrooms, athletic competitions, concerts, graduations, and special programs.

Edit videos for social media, website publication, presentations, and promotional campaigns.

Produce professional graphics using industry-standard design software.

Create compelling stories highlighting student achievement, innovative teaching, district initiatives, and community partnerships.

Write engaging copy for digital publications, social media, newsletters, and website articles.

Social Media ManagementManage the district's official social media accounts.

Develop and maintain a content calendar.

Create daily, weekly, and monthly social media campaigns.

Monitor engagement and respond appropriately to public interaction in accordance with district policies.

Analyze social media metrics and recommend strategies for increasing community engagement.

Website ManagementMaintain and update the district website and school webpages.

Ensure timely posting of news, announcements, calendars, and emergency communications.

Ensure website accessibility standards (ADA/WCAG) are followed.

Optimize content for mobile devices and search engines (SEO).Graphic DesignCreate professional visual materials including: FlyersPostersEvent promotionsInfographicsAnnual reportsRecruitment materialsPresentationsDigital signageSchool branding materialsVideo ProductionPlan, script, shoot, and edit promotional videos.

Produce superintendent messages.

Record Board of Education highlights.

Develop recruitment and marketing videos.

Create instructional and informational videos.

Produce highlight reels for district events.

PhotographyMaintain a district photo library.

Photograph school events and classroom activities.

Edit and archive digital photographs.

Ensure proper photo releases and media permissions are followed.

Communications SupportAssist with district newsletters.

Draft press releases.

Coordinate with local media.

Support crisis and emergency communications.

Help maintain consistent district branding.

Marketing & Community EngagementPromote district programs.

Highlight student success stories.

Support recruitment initiatives.

Develop campaigns for enrollment and special events.

Increase community awareness of district accomplishments.

BrandingMaintain consistency of: District logo usageColor palettesTypographyVisual identityMessaging standardsAnalyticsTrack and report: Website trafficSocial media engagementVideo viewsCampaign performanceCommunity engagement metricsProvide recommendations for improving digital communication strategies.

Additional ResponsibilitiesAttend evening and weekend school events as needed.

Maintain digital media equipment.

Stay current with emerging digital media trends and technologies.

Train staff on district branding and digital communication best practices.

Perform other duties as assigned by the Superintendent or designee.

Required Knowledge, Skills, and AbilitiesPhotographyDSLR and mirrorless camerasLighting techniquesEvent photographyPortrait photographyPhoto editingVideographyVideo productionAudio recordingStoryboardingEditingMotion graphicsGraphic DesignProficiency with: Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe ExpressCanvaVideo EditingExperience with: Adobe Premiere ProFinal Cut ProDaVinci ResolveCapCut (preferred)

WebKnowledge of:

Website Content Management Systems

HTML/CSS

(basic)WordPress (preferred)Accessibility standardsSEO fundamentalsSocial Media PlatformsExperience managing: FacebookInstagramXLinkedInYouTubeTikTok (where district policy permits)

TECHNOLOGY SKILLS

Proficiency with: Microsoft OfficeGoogle WorkspaceAdobe Creative CloudCanvaMailchimp or similar email marketing platformsCloud storage platformsDigital asset management systems

PREFERRED QUALIFICATIONS

Bachelors Degree in one of the following or equivalent professional experience: Communications, Journalism, Marketing, Public Relations, Graphic Design, Digital Media, Multimedia Production, Photography, Videography, or related field.

FAA Part 107 Drone LicenseExperience with livestream productionExperience with podcast productionMotion graphics and animation experienceKnowledge of school communications laws and student privacy regulationsBilingual communication skills

PHYSICAL REQUIREMENTS

The employee must be able to: Lift up to 30 pounds of photography/video equipment.

Stand and walk for extended periods.

Travel between district buildings.

Attend outdoor events in varying weather conditions.

Work evenings and weekends when required.

WORKING CONDITIONS

School buildingsAthletic facilitiesOutdoor eventsAdministrative officesCommunity eventsWorking hours outside of 8am-4pm. This position will need to attend many events that are held at night and the Digital Content Creator will need to attend these events.

Occasional travel within the district is required.

PERFORMANCE EXPECTATIONS

The successful candidate will: Produce engaging, high-quality multimedia content.

Maintain a consistent district brand identity.

Meet deadlines in a fast-paced environment.

Build positive relationships with students, staff, families, and community partners.

Demonstrate creativity, professionalism, and sound judgment.

Uphold confidentiality and comply with all district policies regarding student information and media releases.

DESIRED PERSONAL CHARACTERISTICS

The ideal candidate is: Creative and innovativeAn excellent visual storytellerOrganized and detail-orientedSelf-motivated and dependableCollaborative and approachableComfortable working independently and as part of a teamAdaptable to changing prioritiesPassionate about public education and community engagement

COMMUNICATION & COLLABORATION SKILLS

Clear written and verbal communicationStrong interpersonal skills to work cross functionally with multiple departmentsCommunicate clearly and professionally in both written and verbal formats.

Write compelling, audience-appropriate content for websites, newsletters, social media, press releases, and district communications.

Collaborate effectively across multiple schools and departments while managing competing priorities and deadlines.

Present ideas and communication strategies to district leadership with confidence and professionalism.

Exercise sound judgment and discretion when communicating sensitive or confidential information.

Maintain a professional and positive public presence while representing the school department.

Adapt communication style to meet the needs of diverse audiences, including students, families, staff, community members, and local media.

Communicate effectively during emergency situations by supporting timely, accurate, and coordinated district messaging.

ORGANIZATIONAL SKILLS

The successful candidate will demonstrate the ability to: Effectively prioritize multiple projects while meeting deadlines in a fast-paced environment.

Manage a district-wide content calendar to coordinate communications, events, and campaigns across multiple schools and departments.

Plan and organize photography, videography, and media coverage for district events, ensuring timely delivery of content.

Maintain an organized digital asset library of photos, videos, graphics, and marketing materials using consistent file naming and archiving practices.

Coordinate multiple assignments simultaneously while adapting to changing priorities and urgent communication needs.

Maintain accurate records of media releases, permissions, and content approvals in accordance with district policies.

Develop and follow project timelines from concept through publication, ensuring all deliverables are completed on schedule.

Organize and manage website content to ensure information is current, accurate, and easily accessible.

Track communication campaigns, social media metrics, and project outcomes to evaluate effectiveness and inform future strategies.

Demonstrate exceptional attention to detail by proofreading and reviewing all content for accuracy, consistency, and branding before publication.

Coordinate effectively with administrators, schools, and departments to gather information and meet communication deadlines.

LICENSE/CERTIFICATES

Possession of, or ability to obtain, a valid drivers licenseBachelor's degree preferred

COMPENSATION AND BENEFITS

Full PSD compensation package.

Year-round position

THIS JOB SPECIFICATION SHOULD NOT BE CONSTRUED TO IMPLY THAT THESE REQUIREMENTS ARE THE EXCLUSIVE STANDARDS OF THE POSITION. INCUMBENTS MAY BE REQUIRED TO FOLLOW ANY OTHER INSTRUCTIONS, AND TO PERFORM ANY OTHER RELATED DUTIES AS MAY BE REQUIRED BY THE

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