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Rodland Toyota
Automotive Social Media and Content Creator
Career Insights for Digital Content Producer / Writer
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Scorecard
Based on Washington data
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What they do
A Digital Content Producer or Writer produces engaging content for use online. Create articles, blog posts, and other written Web materials.
$71,934 / year median in Washington
+11% projected growth
Job Description
Rodland Toyota | Everett, WA Turn Cars Into Content That Sells! Rodland Toyota is seeking a creative, driven, and tech-savvy Automotive Social Media and Content Creator to showcase our vehicle inventory through engaging video and photo content. This is an exciting opportunity for someone who enjoys videography, social media, digital marketing, and storytelling. You'll play a key role in helping customers shop online by creating professional vehicle walkarounds, promotional content, and social media videos that drive engagement and sales. What You'll Do Create engaging 30-second to 2-minute vehicle walkaround videos Highlight key features, packages, technology, safety systems, and vehicle specifications Edit video content with graphics, branding, music, pricing, and visual effects Upload and manage content across the dealership website, YouTube, Facebook, Instagram, TikTok, and other digital platforms Create promotional videos for sales events, special offers, and dealership campaigns Produce employee spotlights, customer delivery videos, and community event content Maintain a consistent content schedule to ensure fresh inventory marketing Collaborate with the sales and management teams to feature priority vehicles and promotions What We're Looking For Experience with videography, photography, video editing, or content creation Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, Canva, or similar tools Strong understanding of social media trends and digital marketing Ability to create engaging content that captures attention and drives customer interest Strong attention to detail and organizational skills Self-motivated with the ability to work independently Automotive knowledge is a plus but not required Valid driver's license with a good driving record What We Offer Competitive hourly pay or salary based on experience Health, dental, and vision benefits 401(k) with company match Paid time off and holidays Employee vehicle purchase program A fun, collaborative team environment Opportunity to build and lead the dealership's digital content strategy Why Rodland Toyota? Rodland Toyota is one of the Pacific Northwest's premier Toyota dealerships, known for delivering exceptional customer service and an outstanding vehicle selection. As more customers begin their car-buying journey online, we're investing in high-quality digital content that brings our inventory to life and creates a best-in-class shopping experience. If you're passionate about creating content, telling stories through video, and helping customers connect with vehicles before they step into the showroom, we'd love to meet you. Apply today and help Rodland Toyota become the dealership customers can't stop watching.