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E-commerce Marketing Manager
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Wooltari USA
Carson, CA (In Person)
$90,000 Salary, Full-Time
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Job Description
E-commerce Marketing Manager Wooltari USA Carson, CA Job Details Full-time $85,000 - $95,000 a year 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Employee discount Flexible schedule Life insurance Paid sick time Qualifications Revenue growth Salesforce B2C Merchandising Shopify English E-commerce Korean Decision making Conversion optimization Organizational skills Marketing analytics Data-driven decision making Customer acquisition B2C business model Full Job Description Growth Marketing Manager Wooltari is seeking a senior-level e-commerce Marketing Manager to lead the growth and expansion of our K-Food e-commerce business across the U.S. This role will own Wooltari's digital growth strategy, Shopify-based D2C operations, performance marketing, and marketing team leadership — driving scalable revenue growth across a complex catalog of 1,000+ SKUs. We are looking for a highly hands-on e-commerce leader with deep experience managing large-scale online storefront operations, performance marketing, merchandising, and customer acquisition in a fast-paced consumer business environment. [
KEY RESPONSIBILITIES
] E-commerce growth & platform management Lead and optimize Wooltari's Shopify-based D2C e-commerce business Manage and improve the online customer experience across a high-volume catalog of 1,000+ SKUs Oversee product merchandising, collection strategy, promotions, and on-site conversion optimization Drive revenue growth through platform-focused e-commerce strategy — not Amazon marketplace management Analyze customer behavior, sales trends, and site performance to improve conversion and retention Performance marketing & customer acquisition Lead paid media strategy across Meta, Google, TikTok, and other digital channels Manage ROAS, CAC, retention, and other core marketing KPIs through data-driven decision making Develop and execute acquisition, remarketing, and lifecycle marketing campaigns Optimize marketing spend allocation and campaign performance across channels Prepare growth forecasts, campaign reporting, and executive performance updates Content & brand growth Lead channel-specific content strategy and campaign execution Oversee social media, influencer, and viral marketing initiatives Ensure alignment between brand positioning, promotional strategy, and customer engagement Partner with creative and cross-functional teams to execute seasonal campaigns and launches Team & cross-functional leadership Lead and manage the marketing team's daily operations and performance Establish marketing priorities, workflows, and KPI accountability across the team Partner cross-functionally with operations, purchasing, merchandising, logistics, customer experience, and Korea office teams Support scalable operational processes for rapid e-commerce growth [QUALIFICATIONS
] 5-7+ years of experience in e-commerce marketing, growth marketing, or digital commerce leadership Strong hands-on experience managing Shopify-based e-commerce operations Experience operating large online product catalogs with 1,000+ SKUs Proven track record driving revenue growth through D2C e-commerce strategy and performance marketing Strong understanding of online merchandising, conversion optimization, and customer acquisition Advanced analytical and data-driven decision-making skills Strong leadership, communication, and organizational skills Bilingual Korean/English required Authorized to work in the U.S. [PREFERRED QUALIFICATIONS
] Experience with Weee!, TikTok Shop, or other high-growth e-commerce platforms Experience in food, grocery, meal kit, or consumer goods industries Familiarity with retention marketing, CRM, and customer lifecycle strategy Experience managing fast-moving promotional calendars and large SKU environments Ability to thrive in a fast-paced, rapidly changing growth environment Compensation & BenefitsBase Salary:
$85,000 - $95,000- Performance-Based Incentives
- Health, Dental, & Vision Insurance
- PTO & Paid Sick Leave
- Employee Discount on