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E-Commerce Analyst
Carson, CA

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Wooltari USA

E-commerce Marketing Specialist

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Job Description

E-commerce Marketing Specialist Wooltari USA Carson, CA Job Details Full-time $75,000 - $80,000 a year 4 hours ago Benefits Paid holidays Health insurance Dental insurance Paid time off Vision insurance Employee discount Flexible schedule Life insurance Paid sick time Qualifications Teamwork Sales analytics & reporting tools Marketing company internal data Shopify English E-commerce Korean Sales conversion rate (success metric) Attention to detail Strategic promotions Online retail experience Data-driven problem-solving Managing projects Marketing analytics Marketing operations Cross-functional collaboration Cross-functional communication Conversion rate optimization (CRO) Full Job Description E-commerce Marketing Specialist (Korean/English Bilingual)
Company:
Wooltari USA Inc.
Location:
Carson, CA 90745
Job Type:
Full-Time Schedule:
Monday-Friday Pay:
$75,000-$80,000 per year
Experience:
3+ years in e-commerce marketing or digital marketing
Language:
Korean and English proficiency required About Wooltari USA Wooltari USA is a premium Korean food and lifestyle marketplace serving customers throughout the United States. With more than 300 brands and 1,000 products, we connect customers with high-quality Korean food, lifestyle products, and specialty goods. We are looking for a hands-on E-commerce Marketing Specialist to help grow our online business through strategic promotions, seasonal campaigns, customer lifecycle marketing, and data-driven optimization. Position Overview The E-commerce Marketing Specialist will plan, execute, and optimize online promotions and marketing campaigns to increase sales, improve conversion rates, and strengthen customer retention. The ideal candidate has at least three years of relevant experience, understands U.S. e-commerce trends, and is comfortable managing promotional campaigns directly within e-commerce platforms and marketing tools. This position requires strong execution skills, analytical thinking, attention to detail, and the ability to collaborate with marketing, merchandising, design, and other cross-functional teams. Key Responsibilities1. E-commerce Promotions and Campaign Management Plan and execute online promotions, discount offers, seasonal campaigns, and special events to drive sales. Develop promotional strategies based on U.S. market trends, customer preferences, and business objectives. Manage promotional calendars, campaign schedules, website banners, and online merchandising initiatives. Plan targeted offers to encourage first-time purchases, repeat purchases, and re-engagement of inactive customers. Coordinate campaign execution with marketing, merchandising, design, and other internal teams. Monitor campaign performance and identify opportunities to improve effectiveness. 2. E-commerce Platform Operations Set up and manage promotions, discounts, product displays, and website banners through e-commerce platform administrative systems. Verify pricing, discount conditions, promotional details, and website displays before campaign launches. Monitor live promotions and promptly resolve discrepancies or operational issues. Maintain accurate promotional information and ensure timely updates across the website. Manage multiple campaigns simultaneously while maintaining accuracy and meeting deadlines. 3. Customer Lifecycle and Retention Marketing Develop promotional campaigns tailored to customer journey stages, including acquisition, repeat purchases, and customer reactivation. Support customer retention initiatives through targeted offers and personalized promotions. Use CRM and marketing tools to support customer segmentation and targeted campaigns. Evaluate campaign effectiveness across customer segments and recommend improvements to conversion and retention. 4. Performance Analysis and Optimization Analyze e-commerce and campaign performance using key metrics such as revenue, conversion rate, and promotional cost efficiency. Evaluate the effectiveness of promotional offers, seasonal campaigns, and website merchandising. Identify trends and opportunities through customer behavior and campaign performance data. Prepare performance reports and provide actionable recommendations to improve results. Continuously optimize promotional strategies based on data, market trends, and business priorities. 5. Cross-functional Collaboration Coordinate campaign requirements, schedules, promotional details, and launch timelines across internal teams. Collaborate on promotional banners, website content, and campaign materials. Align promotions with product availability, pricing accuracy, and merchandising priorities. Support seasonal events, integrated marketing campaigns, and other e-commerce growth initiatives. QualificationsRequired Qualifications At least 3 years of experience in e-commerce marketing, digital marketing, online merchandising, or promotional campaign management. Hands-on experience planning, executing, and managing online promotions or marketing campaigns. Understanding of e-commerce operations, customer purchasing behavior, and conversion optimization. Ability to analyze campaign performance, sales revenue, conversion rates, and promotional effectiveness. Strong analytical, organizational, and problem-solving skills. Excellent attention to detail, especially regarding pricing, discount settings, and website merchandising. Ability to manage multiple projects and deadlines in a fast-paced environment. Strong communication and cross-functional collaboration skills. Professional proficiency in both Korean and English. Hands-on experience with Shopify and Shopify applications, such as Klaviyo and Yotpo. Preferred Qualifications Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), or Amplitude. Experience using AI tools such as Claude, Gemini, or similar platforms for marketing productivity, content development, or data analysis. Familiarity with Adobe Creative Cloud, Illustrator, or AI-assisted design tools. Experience in the U.S. e-commerce, retail, food, grocery, or consumer packaged goods (CPG) industry. Experience with customer segmentation, lifecycle marketing, retention campaigns, or conversion rate optimization. Experience managing seasonal campaigns, product promotions, and integrated online and offline marketing initiatives. What We're Looking For We are looking for someone who can turn marketing plans into effective campaigns and measurable business results. The successful candidate is hands-on, detail-oriented, data-driven, and comfortable working directly in e-commerce platforms. You should be able to manage campaigns from planning and setup through launch, reporting, and optimization. We value professionals who take initiative, collaborate effectively, and are interested in using marketing technology and AI tools to improve efficiency and performance. Compensation and Benefits Annual salary of $75,000-$80,000, depending on experience. Medical, dental, and vision insurance, with 65% of premiums paid by the employer. Life insurance. Paid time off (PTO). Paid holidays. Paid sick leave. Company-provided lunch. Employee discounts. Work Location Wooltari USA Headquarters 860 E 238th St Carson, CA 90745 Equal Employment Opportunity Wooltari USA Inc. is an Equal Opportunity Employer committed to providing an inclusive workplace. All applicants must be legally authorized to work in the United States. Reasonable accommodations are available for applicants with disabilities. To request an accommodation, please contact . Employment with Wooltari USA Inc. is at-will. This job posting does not constitute an employment contract or guarantee of employment.
Pay:
$75,000.00 - $80,000.00 per year
Benefits:
Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Vision insurance Application Question(s): On a scale of 1-10, how confident are you that you meet the qualifications listed in this job posting?
Language:
Korean (Preferred) Ability to
Commute:
Carson, CA 90745 (Preferred)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • Sick Leave
  • Health Insurance
  • Dental Insurance